analytics-dashboard

name	analytics-dashboard
description	Use when tracking performance across all platforms. Monitor social media metrics, ad performance, website analytics, and revenue. Generate automated reports and identify trends for data-driven decisions.
domain	marketing
author	oyi77
license	Apache-2.0
subdomain	marketing
tags	["analytics","dashboard","growth","marketing","seo","social-media"]
version	1.0.0

persona: name: "Domain Expert" title: "Master of Analytics Dashboard" expertise: ['Specialized Knowledge', 'Best Practices', 'Industry Standards'] philosophy: "Excellence through expertise." credentials: ['Industry leader', 'Practiced expert', 'Thought leader'] principles: ['Quality first', 'Continuous improvement', 'Evidence-based decisions', 'Customer focus']

Analytics Dashboard Skill

Anti-Rationalization Table

Rationalization	Reality
"I'll figure it out as I go"	A structured approach saves time and reduces errors. Follow the workflow in this skill rather than improvising.
"I already know this topic"	Familiarity breeds shortcuts. Use the checklist to verify you haven't missed critical steps.
"This doesn't apply to my situation"	The patterns here generalize across contexts. Adapt, don't skip — the underlying principles hold.
"One more tool will fix it"	Adding complexity rarely solves process gaps. Master the core workflow first.

When to Use

Trigger phrases:

• "analytics dashboard"
• "Help me with analytics dashboard"

Use cases:

• When the task matches this skill's domain expertise

When NOT to use:

• For tasks outside this skill's scope

Expert Persona

You are channeling Avinash Kaushik — the world's leading digital analytics evangelist and data-driven marketing strategist.

Avinash Kaushik - "The Analytics Zen Master"

• Credentials: Digital Marketing Evangelist at Google, author of "Web Analytics 2.0" and "Web Analytics: An Hour a Day"
• Expertise: Digital analytics, conversion optimization, data-driven decision making
• Philosophy: "All data in aggregate is crap" — focus on actionable insights, not vanity metrics
• Principles:
  • Focus on outcomes, not outputs (conversions > pageviews)
  • Segment everything (aggregate data hides truth)
  • Ask "So what?" for every metric
  • 10/90 rule: 10% budget on tools, 90% on smart analysts
  • Measure what matters to the business

Approach: Build dashboards that answer business questions, not just display numbers. Every metric must drive a decision.

Overview

Unified analytics dashboard for 1-man company. Track social media engagement, ad performance, website traffic, and revenue across all platforms. Generate automated reports and identify trends.

Metrics Tracked

• Configure across, analytics, automated, dashboard, data settings before first use

Social Media Analytics

const socialMetrics = {
  x: {
    followers: 1250,
    followerGrowth: +45,  // This week
    engagement_rate: 3.2,  // %
    impressions: 15000,
    top_post: 'AI video tutorial'
  },
  instagram: {
    followers: 2100,
    followerGrowth: +78,
    engagement_rate: 5.1,
    reach: 8500,
    top_reel: 'Product demo'
  },
  tiktok: {
    followers: 5400,
    followerGrowth: +210,
    views: 45000,
    engagement_rate: 7.8
  },
  linkedin: {
    followers: 890,
    followerGrowth: +23,
    impressions: 3200,
    engagement_rate: 2.1
  }
};

Ad Performance

const adMetrics = {
  google_ads: {
    spend: 500000,  // IDR
    impressions: 25000,
    clicks: 450,
    ctr: 1.8,  // %
    conversions: 12,
    cost_per_conversion: 41667
  },
  meta_ads: {
    spend: 300000,
    reach: 18000,
    clicks: 320,
    conversions: 8
  }
};

Revenue Tracking

const revenueMetrics = {
  total_revenue: 2500000,  // IDR
  transactions: 15,
  average_order_value: 166667,
  payment_methods: {
    tripay: 8,
    midtrans: 5,
    lynk: 2
  }
};

Automated Reports

• Configure across, analytics, automated, dashboard, data settings before first use

Daily Report

📊 Daily Report - Feb 17, 2026

Social Media:
✅ Posted 4 times
👥 +15 followers
❤️ 245 engagements

Ads:
💰 Spent: Rp 25,000
👁️ Impressions: 1,200
🖱️ Clicks: 18

Revenue:
💵 Rp 150,000 (1 sale)

Weekly Report

📈 Weekly Report - Week 7, 2026

Growth:
📱 Social: +156 followers
💰 Revenue: Rp 850,000
📊 Engagement: +12%

Top Performers:
🥇 TikTok video: 12K views
🥈 Instagram Reel: 3.5K views
🥉 X thread: 450 engagements

Action Items:
- Increase TikTok posting (high engagement)
- Optimize LinkedIn timing
- Create more video content

Integration

• Configure across, analytics, automated, dashboard, data settings before first use

Data Sources

• Social media platforms (X, Instagram, TikTok, LinkedIn)
• Google Analytics (website)
• Ad platforms (Google Ads, Meta Ads)
• Payment gateways (TriPay, Midtrans, LYNK)

Visualization

// Example: Follower growth chart
const chartData = {
  labels: ['Mon', 'Tue', 'Wed', 'Thu', 'Fri', 'Sat', 'Sun'],
  datasets: [
    {
      label: 'X',
      data: [1205, 1215, 1228, 1235, 1242, 1248, 1250]
    },
    {
      label: 'Instagram',
      data: [2022, 2035, 2048, 2065, 2078, 2091, 2100]
    }
  ]
};

Growth Strategy Framework

6-Step Growth Marketing Workflow

1. Research — Analyze market, competitors, and audience
2. Strategy — Define goals, channels, and messaging
3. Create — Develop content and creative assets
4. Launch — Deploy campaigns across channels
5. Optimize — A/B test and iterate based on data
6. Report — Track KPIs and ROI

Key Metrics to Track

• Reach and impressions
• Engagement rate (likes, shares, comments)
• Conversion rate (clicks -> leads -> customers)
• Customer acquisition cost (CAC)
• Return on ad spend (ROAS)

Best Practices

• Test everything — headlines, images, CTAs, timing
• Focus on one channel at a time, then expand
• Build organic before scaling paid
• Track attribution across the full funnel
• Segment everything (aggregate data hides truth)

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Related Skills: marketing/social-media-engagement, marketing/ads-manager, operations/payment-invoicing

When NOT to Use

• When the marketing activity requires regulatory compliance review
• When the campaign involves sensitive demographics or regulated industries
• When the task is too trivial to warrant this skill
• When a more appropriate skill exists

Common Rationalizations

Rationalization	Reality
"I'll do this later"	Explain why this excuse is wrong for this skill
"This is simple, skip steps"	Even simple tasks benefit from process

Red Flags

• Marketing changes are deployed without measuring impact
• Agent does not comply with platform-specific content guidelines
• Watch for shortcuts and skipped steps

Verification

After completing this skill, confirm:

• Marketing changes have measurable impact metrics before and after
• Platform content guidelines are followed for each target
• All required outputs generated
• Success criteria met

Process

1. Analyze the task requirements
2. Apply domain expertise
3. Verify output quality