pashun-social-post

name	pashun-social-post
description	Use this skill when creating social media posts for Pashun Sports World Cup 2026 product launches across Instagram, X, and TikTok.

Pashun Sports Social Post Skill

Structure

1. Hook: 1 punchy line — emotion, match reference, or bold claim (max 10 words)
2. Product callout: name + one key visual detail (colour, design, graphic)
3. CTA: 'Available now — PashunSports.co.uk' or 'Link in bio'
4. Hashtags: #WorldCup2026 #PashunSports #[TeamNickname]

Rules

• Instagram: max 150 words
• X/Twitter: max 280 characters (strict — count every character)
• TikTok: punchy, emoji-friendly, use trending hooks
• Always reference the team or tournament
• Never use the words 'amazing', 'perfect', or 'incredible'
• Tone: fan-first. Knows the sport. Not corporate.

Tone

Real fan language. Short sentences. You're one of them, not a brand talking at them.

Context

Pashun Sports makes 100% organic cotton World Cup fan tees. The audience is football fans aged 18-45 who care about the game and want to wear something that feels authentic, not mass-produced.