social-media

name	social-media
description	Social media strategy and management tied to measurable business outcomes. Use when a client needs social media built alongside their website, or as a standalone social media audit or campaign strategy. Covers platform selection, content strategy, offer-led social campaigns, retargeting posture, list-building, analytics, and agency pricing structures for social media retainers.

Social Media

Acknowledgement: Shared by Peter Bamuhigire, techguypeter.com, [phone].

Use when

• The task matches this domain: Social media strategy and management tied to measurable business outcomes. Use when a client needs social media built alongside their website, or as a standalone social media audit or campaign strategy. Covers platform selection, content strategy, offer-led social campaigns, retargeting posture, list-building, analytics, and agency pricing structures for social media retainers.
• The user needs domain-specific strategy, writing, or planning in this area.

Do not use when

• Another skill is clearly narrower and better matched to the request.
• The task is unrelated to this domain or needs direct implementation instead.

Required inputs

• Business context, target audience, and the artifact or decision being developed.
• Any existing materials, constraints, or supporting references already available.

Workflow

1. Read the current business context and the concrete task to solve.
2. Decide whether the goal is awareness, capture, nurture, or conversion before choosing channels or content.
3. Use only the relevant detailed guidance and references for the request at hand.
4. Produce the strategy, writing, or framework output this skill is responsible for.
5. Check the result for clarity, realism, measurement readiness, and handoff readiness.

Quality standards

• Outputs must be specific, usable, and grounded in the available evidence.
• Every social plan must name the offer, CTA, destination, and metric.
• Recommendations should support follow-on execution instead of staying abstract.
• The result should remain consistent with the broader repository system.

Anti-patterns

• Do not produce generic framework dumps with no decision made.
• Do not optimize for engagement metrics when the task is lead or revenue generation.
• Do not invent facts to complete the output.
• Do not ignore the actual audience, offer, or business constraints.

Outputs

• Strategy notes, writing deliverables, framework outputs, or implementation-facing recommendations.

References

• Start with references/legacy-guidance.md when you need the preserved detailed instructions from the previous skill version.
• Use references/repurposing-and-launch-support.md when social media must distribute website content, support a launch sequence, or map posts to page-level CTAs.
• Use references/direct-response-social.md when the work requires tracked offers, landing pages, retargeting, or measurable social acquisition.
• Read only the specific files under references/ that match the current task instead of loading the whole directory.
• This skill has no bundled scripts by default; keep execution focused on the documented workflow and any existing project files.

Notes

• Treat this SKILL.md as the portable execution layer for both Codex and Codex.
• Preserve existing project behavior unless the current task explicitly requires a change.