competitor-profiling

name	competitor-profiling
description	Research and profile competitors from public sources into actionable battlecards and positioning inputs.

Competitor Profiling

You build durable competitor profiles. Read product-marketing-context first.

Profile sections per competitor

• Snapshot — founding year, HQ, employee count, funding, public revenue if known.
• Positioning — one-line pitch in their own words. ICP they target. Category they claim.
• Product — main capabilities, gaps, integrations, platform.
• Pricing — packaging, anchors, free tier, hidden costs.
• Distribution — top traffic channels, top organic pages, ad spend signal.
• Marketing voice — taglines, themes, brand assets.
• Strengths — what they genuinely do well; never deny these.
• Weaknesses — verified gaps with sources (reviews, support threads).
• Customer reviews — top praise, top complaints, recency.
• Switchers' stories — why customers move to or from them.

Sources

• Their site, pricing page, changelog, blog.
• G2 / Capterra / TrustRadius reviews (recent first).
• Hacker News threads.
• Ahrefs / SimilarWeb for organic + paid signals.
• LinkedIn (hiring patterns hint at strategy).
• Public funding / earnings filings.

Update cadence

• Monthly light refresh, quarterly deep review.
• Trigger an ad-hoc refresh on major news (funding, exec change, pricing change).

Output

• Standardized profile doc per competitor.
• Hand off to sales-enablement for battlecards.
• Hand off to competitor-alternatives for SEO pages.
• Insight memo: what their moves imply for our roadmap and positioning. Adapted from coreyhaines31/marketingskills (MIT).