agentkits-marketing-automation

# AgentKits Marketing Automation > Skill by [ara.so](https://ara.so) — Marketing Skills collection. Enterprise-grade AI marketing automation for Claude Code, Cursor, GitHub Copilot, and any AI assistant supporting agents & skills. Production-ready marketing agents, skills, commands, and workflows built for SaaS founders, marketers, and growth teams. ## What This Project Does AgentKits Marketing is a comprehensive marketing automation toolkit containing: - **18 Specialized Agents**: Attraction specialist, lead qualifier, email wizard, conversion optimizer, SEO specialist, etc. - **93 Slash Commands**: Organized by category (campaign, content, SEO, CRO, growth) - **28 Marketing Skills**: Psychology frameworks, copywriting, programmatic SEO, pricing strategy, etc. - **Core Workflows**: Campaign lifecycle, sales pipeline, CRM automation It transforms your AI coding assistant into a marketing expert that can plan campaigns, generate content, optimize conversions, and execute growth strategies. ## Installation ### Method 1: npx (Recommended) Install everything (agents, skills, commands): ```bash npx @aitytech/agentkits-marketing install ``` Platform-specific installation: ```bash # Claude Code npx @aitytech/agentkits-marketing install --platform claude # Cursor IDE npx @aitytech/agentkits-marketing install --platform cursor # Windsurf npx @aitytech/agentkits-marketing install --platform windsurf # Cline npx @aitytech/agentkits-marketing install --platform cline # GitHub Copilot npx @aitytech/agentkits-marketing install --platform copilot # All platforms npx @aitytech/agentkits-marketing install --platform all ``` ### Method 2: Claude Code Plugin Marketplace ```bash # Add marketplace /plugin marketplace add aitytech/agentkits-marketing # Install full suite /plugin install agentkits-marketing@agentkits-marketing # Or install components separately /plugin install agentkits-marketing-skills@agentkits-marketing /plugin install agentkits-marketing-agents@agentkits-marketing /plugin install agentkits-marketing-commands@agentkits-marketing ``` ### Method 3: Clone and Use ```bash git clone https://github.com/aitytech/agentkits-marketing.git cd agentkits-marketing claude ``` ### Method 4: Manual Installation ```bash # Clone repository git clone https://github.com/aitytech/agentkits-marketing.git # Copy agents cp agentkits-marketing/.claude/agents/*.md ~/.claude/agents/ # Copy commands cp -r agentkits-marketing/.claude/commands/* ~/.claude/commands/ # Copy skills cp -r agentkits-marketing/.claude/skills/* ~/.claude/skills/ # Copy workflows cp -r agentkits-marketing/.claude/workflows/* ~/.claude/workflows/ ``` ## CLI Commands ```bash # Show help npx @aitytech/agentkits-marketing --help # List supported IDEs npx @aitytech/agentkits-marketing list-ides # List available modules npx @aitytech/agentkits-marketing list-modules # Update existing installation npx @aitytech/agentkits-marketing update ``` ## Project Structure ``` agentkits-marketing/ ├── .claude-plugin/ │ ├── plugin.json # Plugin metadata │ └── marketplace.json # Marketplace catalog ├── .claude/ │ ├── agents/ # 18 marketing agents │ ├── commands/ # 93 slash commands │ ├── skills/ # 28 marketing skills │ └── workflows/ # Core workflows ├── training/ # Interactive lessons (multilingual) └── docs/ # Documentation ``` ## Key Commands by Category ### Campaign Management ```bash # Plan campaign /campaign:plan "Q1 Product Launch" # Create campaign brief /campaign:brief "Feature announcement campaign" # Analyze campaign performance /campaign:analyze "campaign-data.csv" # Generate OKRs /campaign:okrs "Q1 marketing goals" ``` ### Content Creation ```bash # Generate blog post /content:blog "AI marketing automation" "target keyword" # Create landing page /content:landing "new feature" "target audience" # Write email sequence /content:email "product launch" "trial users" # Good vs bad copy /content:good "Blog post about SaaS pricing" # Edit and polish /content:editing "draft content here" ``` ### SEO Optimization ```bash # Keyword research /seo:keywords "ai marketing automation" # Optimize content /seo:optimize "content.md" "target keyword" # SEO audit /seo:audit "website-url.com" # Programmatic SEO strategy /seo:programmatic "SaaS alternatives pages" # Schema markup /seo:schema "product page" ``` ### Conversion Rate Optimization (CRO) ```bash # Landing page optimization /cro:page "homepage conversion audit" # Form optimization /cro:form "lead capture form" # Popup/modal optimization /cro:popup "exit intent design" # Signup flow optimization /cro:signup "registration flow" # Onboarding optimization /cro:onboarding "user activation flow" # Paywall/upgrade optimization /cro:paywall "freemium conversion" # A/B test setup /test:ab-setup "headline variations" ``` ### Growth Strategies ```bash # Marketing ideas /marketing:ideas "SaaS product description" # Marketing psychology /marketing:psychology "pricing objections" # Launch strategy /growth:launch "Product Hunt launch plan" # Referral program /growth:referral "viral loop design" # Free tool strategy /growth:free-tool "engineering as marketing" # Pricing strategy /pricing:strategy "tier structure and packaging" ``` ### Research & Competitive Analysis ```bash # Market research /research:market "SaaS productivity tools" # Competitor deep dive /competitor:deep "competitor-url.com" # Alternatives page /competitor:alternatives "your-product vs competitor" ``` ## Core Marketing Skills ### Marketing Psychology (70+ Mental Models) ```bash # Access psychology frameworks /marketing:psychology "pricing objections" # Example triggers: # - Anchoring and price perception # - Loss aversion in CTAs # - Social proof implementation # - Scarcity and urgency tactics # - Authority building ``` Key frameworks included: - Cognitive biases (anchoring, loss aversion, social proof) - Persuasion principles (Cialdini's 6 principles) - Decision-making heuristics - Emotional triggers - Objection handling ### Marketing Ideas (140+ SaaS Strategies) ```bash # Get strategic ideas /marketing:ideas "B2B SaaS product for project management" # Returns categorized strategies: # - Content marketing # - SEO tactics # - Growth hacking # - Partnerships # - Community building # - Product-led growth ``` ### Copywriting ```bash # High-converting copy /content:good "Feature description for AI chatbot" # Copy editing /content:editing "existing draft to polish" ``` Frameworks included: - PAS (Problem-Agitate-Solution) - AIDA (Attention-Interest-Desire-Action) - FAB (Features-Advantages-Benefits) - 4 Ps (Picture-Promise-Proof-Push) ### Programmatic SEO ```bash # Strategy planning /seo:programmatic "alternatives pages for CRM tools" # Template generation # Creates scalable page templates for: # - Alternatives pages # - Comparison pages # - Location-based pages # - Category pages ``` Workflow: 1. Identify template opportunity 2. Define data sources 3. Create page templates 4. Set up automation 5. Implement internal linking ### Email Sequences ```bash /content:email "trial onboarding sequence" # Sequence types: # - Welcome/onboarding # - Trial nurture # - Re-engagement # - Upsell/cross-sell # - Abandoned cart # - Post-purchase ``` ## Working with Agents ### Activate Specific Agents ```python # In your prompt or command context "@attraction-specialist help me generate leads" "@conversion-optimizer audit this landing page" "@email-wizard create a welcome sequence" "@seo-specialist optimize this blog post" ``` ### Core Agents and Their Roles **Attraction Specialist** - Lead generation strategies - SEO optimization - Landing page creation - Top-of-funnel content **Lead Qualifier** - Lead scoring frameworks - Segmentation strategies - Qualification criteria - Nurture path assignment **Email Wizard** - Email sequence creation - Automation workflows - Copy optimization - A/B testing strategies **Conversion Optimizer** - Landing page CRO - Form optimization - A/B test design - Funnel analysis **SEO Specialist** - Keyword research - On-page optimization - Technical SEO - Content strategy **Sales Enabler** - Sales collateral creation - Battlecards - Case studies - ROI calculators ## Common Usage Patterns ### Pattern 1: Full Campaign Launch ```bash # 1. Research phase /research:market "target market description" /competitor:deep "main-competitor.com" # 2. Strategy phase /campaign:plan "Q2 Product Launch" /marketing:ideas "product description" # 3. Content creation /content:landing "feature description" "target audience" /content:email "launch announcement" "existing users" /content:blog "feature deep dive" "primary keyword" # 4. Optimization /cro:page "landing page audit" /seo:optimize "blog-post.md" "target keyword" # 5. Testing /test:ab-setup "headline variations" ``` ### Pattern 2: Landing Page Optimization ```bash # 1. Initial audit /cro:page "existing landing page URL or content" # 2. Copy improvement /content:good "value proposition for [product]" # 3. Form optimization /cro:form "lead capture form design" # 4. SEO optimization /seo:optimize "landing-page.html" "target keyword" # 5. A/B test setup /test:ab-setup "CTA variations" ``` ### Pattern 3: Content Marketing Workflow ```bash # 1. Keyword research /seo:keywords "topic area" # 2. Content creation /content:blog "topic" "primary keyword" # 3. Optimization /seo:optimize "draft.md" "keyword" # 4. Schema markup /seo:schema "article" # 5. Internal linking strategy # (Review output for linking opportunities) ``` ### Pattern 4: Email Automation Setup ```bash # 1. Sequence planning /content:email "trial onboarding" "free trial users" # 2. Copy refinement /content:editing "email draft" # 3. A/B test variants /test:ab-setup "subject line variations" # 4. Review with agent "@email-wizard review this email sequence for deliverability" ``` ## Configuration ### Environment Variables No API keys required for core functionality. If integrating with external services: ```bash # Example for analytics integration export ANALYTICS_API_KEY=your_key_here export CRM_API_KEY=your_key_here export EMAIL_SERVICE_KEY=your_key_here ``` ### Plugin Configuration For Claude Code plugin users, configuration is in `.claude-plugin/plugin.json`: ```json { "name": "agentkits-marketing", "version": "1.0.0", "description": "Enterprise AI marketing automation", "components": { "agents": ".claude/agents/**/*.md", "commands": ".claude/commands/**/*.md", "skills": ".claude/skills/**/*.md", "workflows": ".claude/workflows/**/*.md" } } ``` ### Customizing Agents Edit agent files directly to adjust behavior: ```bash # Edit agent configuration ~/.claude/agents/attraction-specialist.md ``` Modify: - System prompts - Response templates - Decision frameworks - Output formats ## Real-World Examples ### Example 1: Product Launch Campaign ```bash # Step 1: Market research /research:market "AI-powered project management tools for remote teams" # Step 2: Competitive analysis /competitor:deep "asana.com" /competitor:deep "monday.com" # Step 3: Campaign planning /campaign:plan "Q2 Product Launch - AI Assistant Feature" # Step 4: Create landing page /content:landing "AI assistant that automates project updates" "project managers at tech companies" # Step 5: Email sequence /content:email "AI feature launch announcement" "existing customers" # Step 6: Blog content /content:blog "How AI is transforming project management" "ai project management" # Step 7: Optimize /cro:page "[paste landing page content]" /seo:optimize "blog-draft.md" "ai project management" # Step 8: Set up tests /test:ab-setup "Headline: 'AI-Powered Updates' vs 'Never Write Status Reports Again'" ``` ### Example 2: Conversion Rate Optimization Audit ```bash # Homepage audit /cro:page " [Paste homepage HTML or describe current layout] Product: SaaS analytics platform Audience: Marketing managers Goal: Free trial signups " # Signup flow optimization /cro:signup " Current flow: 1. Email input 2. Password creation 3. Company details (10 fields) 4. Team invitation 5. Billing info Problem: 80% drop-off at step 3 " # Form optimization /cro:form " Lead capture form fields: - First name - Last name - Email - Phone - Company - Company size - Role - Budget Goal: Increase submissions " # A/B test design /test:ab-setup " Element: CTA button Variant A: 'Start Free Trial' Variant B: 'Get Started Free' Variant C: 'Try It Free' Goal: Click-through rate " ``` ### Example 3: SEO Content Strategy ```bash # Keyword research /seo:keywords "marketing automation for small businesses" # Create pillar content /content:blog "Complete guide to marketing automation" "marketing automation" # Optimize /seo:optimize "pillar-content.md" "marketing automation" # Programmatic SEO for alternatives /seo:programmatic "alternatives pages for marketing automation tools" # Schema markup /seo:schema "article" # Create supporting content cluster /content:blog "Email automation best practices" "email automation" /content:blog "CRM automation workflows" "crm automation"