radian-layer-41-seo-content-marketing-skill-suite

# Radian Layer 41 SEO & Content Marketing Skill Suite > Skill by [ara.so](https://ara.so) — Marketing Skills collection. A comprehensive SEO and content marketing automation toolkit derived from `hesreallyhim/awesome-claude-code`. Provides 10 specialized commands and 5 multi-step workflows for keyword research, content audits, SERP analysis, technical SEO, and content strategy automation. ## What This Does This skill suite equips AI agents with domain-specific SEO and content marketing capabilities: - **Keyword Research**: Clustering, opportunity scoring, SERP intent mapping - **Content Audits**: Quality scoring, duplication detection, cannibalization reports - **Technical SEO**: Crawl budget analysis, Core Web Vitals, schema markup validation - **Competitor Analysis**: Backlink gaps, topic gaps, featured snippet opportunities - **Content Generation**: AI-powered briefs, outlines, NLP term extraction - **Monitoring**: Rank tracking, volatility alerts, CTR optimization - **Link Building**: Prospecting, DA/DR filtering, outreach template generation - **Performance**: Page speed diagnosis mapped to ranking impact - **Local SEO**: NAP consistency, GMB optimization, citation audits - **Planning**: Data-driven editorial calendars with seasonality analysis ## Installation ```bash # Clone into Claude Code skills directory git clone https://github.com/RadianLayer41/r01-hesreallyhim-awesome-claude-code-seo.git \ ~/.claude/skills/radian-seo-marketing # Or copy into your agent's skills path cp -r r01-hesreallyhim-awesome-claude-code-seo ~/.cursor/skills/seo-marketing ``` ### Register the Skill In your AI coding session: ```bash # Claude Code /read ~/.claude/skills/radian-seo-marketing/SKILL.md # Cursor @skills import ~/.cursor/skills/seo-marketing # Cody /skills load seo-marketing ``` ## Core Commands ### 1. Keyword Research Deep keyword clustering with SERP intent mapping and opportunity scoring. ```bash # Basic usage /keyword-research "project management software" # Advanced with filters /keyword-research "project management software" \ --min-volume 500 \ --max-difficulty 40 \ --intent commercial \ --output json # Export to CSV /keyword-research "SaaS tools" --export keywords.csv ``` **Output Structure:** ``` ┌─────────────────────────┬────────┬────────┬──────────┬──────────┐ │ Keyword │ Volume │ KD │ Intent │ Priority │ ├─────────────────────────┼────────┼────────┼──────────┼──────────┤ │ best project management │ 14,800 │ 38 │ Comm. │ 🔴 High │ │ project management tool │ 8,100 │ 42 │ Comm. │ 🟠 Med │ │ free project software │ 4,400 │ 29 │ Info │ 🟢 Low │ └─────────────────────────┴────────┴────────┴──────────┴──────────┘ ``` ### 2. Content Audit Full-site content quality analysis with duplication and cannibalization detection. ```bash # Full site audit /content-audit --scope full --domain example.com # Specific path /content-audit --path /blog --min-quality 60 # Export findings /content-audit --output audit-report.md --format markdown ``` **Example Output:** ```markdown ## Content Audit Results — example.com **Pages Analyzed:** 1,204 | **Issues Found:** 347 | **Score:** 72/100 ### Critical Issues (🔴) - 24 pages with thin content (<300 words) - 8 duplicate title tags - 12 pages cannibalized by similar content ### Recommendations - [ ] Consolidate 12 cannibalizing pages into 4 authoritative guides - [ ] Expand 24 thin pages to 800+ words or noindex - [ ] Rewrite 8 duplicate titles with unique value props ``` ### 3. Technical SEO Audit Crawl budget, Core Web Vitals, schema markup, and indexability analysis. ```bash # Full technical audit /technical-seo https://example.com # Specific checks /technical-seo https://example.com \ --checks crawlability,schema,vitals \ --output technical-seo.json # Mobile-first audit /technical-seo https://example.com --mobile --user-agent googlebot-mobile ``` **Structured Output:** ``` ╔══════════════════════════════════════════════════╗ ║ Technical SEO Audit — example.com ║ ╠══════════════════════════════════════════════════╣ ║ Crawling sitemap … [██████████] 100% ✓ ║ ║ Checking robots.txt … [██████████] 100% ✓ ║ ║ Validating schema … [████████░░] 80% ⚠ ║ ║ Core Web Vitals … [██████████] 100% ✓ ║ ╚══════════════════════════════════════════════════╝ ┌──────────────────┬──────────┬──────────┬──────────┐ │ Metric │ Current │ Target │ Status │ ├──────────────────┼──────────┼──────────┼──────────┤ │ LCP │ 2.1s │ <2.5s │ ✓ Pass │ │ FID │ 45ms │ <100ms │ ✓ Pass │ │ CLS │ 0.08 │ <0.1 │ ✓ Pass │ │ Indexed pages │ 1,204 │ 1,505 │ ⚠ 80% │ │ Schema coverage │ 892 │ 1,204 │ ⚠ 74% │ └──────────────────┴──────────┴──────────┴──────────┘ ``` ### 4. Competitor Gap Analysis Backlink gap, topic gap, and featured snippet opportunity analysis. ```bash # Compare against competitors /competitor-gap --target example.com \ --competitors competitor1.com,competitor2.com,competitor3.com # Topic gap only /competitor-gap --target example.com \ --competitors competitor1.com \ --analysis topic-gap # Export opportunities /competitor-gap --target example.com \ --competitors competitor1.com \ --export gap-opportunities.csv ``` **Usage Pattern:** ```javascript // Programmatic usage via API const { competitorGap } = require('radian-seo-marketing'); const analysis = await competitorGap({ target: 'example.com', competitors: ['competitor1.com', 'competitor2.com'], metrics: ['backlinks', 'topics', 'snippets'], minDR: 40 }); console.log(`Found ${analysis.backlink_gaps.length} backlink opportunities`); console.log(`Found ${analysis.topic_gaps.length} content gaps`); ``` ### 5. Content Brief Generator AI-generated SEO content brief with outline, NLP terms, and word count targets. ```bash # Generate brief /content-brief "how to choose project management software" # With competitor analysis /content-brief "project management best practices" \ --analyze-serp \ --top-n 10 \ --include-questions # Export as template /content-brief "SaaS onboarding guide" \ --template markdown \ --output brief-onboarding.md ``` **Example Brief Output:** ```markdown # Content Brief: How to Choose Project Management Software ## Target Keyword **Primary:** how to choose project management software **Volume:** 2,900/mo | **KD:** 35 | **Intent:** Informational ## Recommended Structure 1. Introduction (150 words) 2. Key Features to Look For (800 words) - Task management capabilities - Collaboration tools - Reporting and analytics - Integration options 3. Evaluation Checklist (400 words) 4. Top Tools Comparison (600 words) 5. Conclusion & Next Steps (200 words) **Target Length:** 2,150–2,500 words ## NLP Terms to Include - project tracking, team collaboration, workflow automation - Gantt charts, Kanban boards, sprint planning - resource allocation, time tracking, budget management ## Questions to Answer - What features should I prioritize? - How much does project management software cost? - What's the difference between Asana and Monday? ``` ### 6. SERP Monitor Daily rank tracking with volatility alerts and CTR optimization tips. ```bash # Track keywords /serp-monitor --keywords "seo tools,keyword research,rank tracker" \ --domain example.com \ --frequency daily # Set up alerts /serp-monitor --keywords keywords.csv \ --domain example.com \ --alert-threshold 3 \ --notify-email ${ALERT_EMAIL} # Historical comparison /serp-monitor --keywords "seo audit" \ --domain example.com \ --compare 30-days-ago ``` **Alert Configuration:** ```yaml # serp-monitor-config.yml domain: example.com keywords: - seo tools - keyword research tool - rank tracking software alerts: volatility_threshold: 3 # positions notification: email: ${ALERT_EMAIL} slack_webhook: ${SLACK_WEBHOOK} frequency: daily retain_history: 90-days ``` ### 7. Link Prospecting Quality backlink prospect list with DA/DR filters and outreach templates. ```bash # Find prospects /link-prospecting --topic "project management" \ --min-dr 40 \ --max-dr 80 \ --types guest-post,resource-page # Export with contact info /link-prospecting --topic "SaaS marketing" \ --include-contacts \ --export prospects.csv # Generate outreach templates /link-prospecting --topic "content marketing" \ --generate-templates \ --tone professional ``` **Prospecting Output:** ``` ┌─────────────────────────┬─────┬──────────────────┬─────────────┐ │ Prospect │ DR │ Opportunity │ Contact │ ├─────────────────────────┼─────┼──────────────────┼─────────────┤ │ marketingblog.com/res.. │ 64 │ Resource page │ ✓ Found │ │ saasinsider.io/contrib..│ 58 │ Guest post │ ✓ Found │ │ projectmgmt.guide/links │ 52 │ Link roundup │ ⚠ Manual │ └─────────────────────────┴─────┴──────────────────┴─────────────┘ **Outreach Template (Guest Post):** Subject: Guest Post Idea for [Site Name] Hi [First Name], I've been following [Site Name] and loved your recent piece on [Topic]. I'd like to contribute a guest post on [Specific Topic] that would complement your existing content on [Related Topic]. Proposed outline: - [Point 1] - [Point 2] - [Point 3] Let me know if this interests you! Best, [Your Name] ``` ### 8. Page Speed SEO Audit Render-blocking, LCP, CLS, FID diagnosis mapped to ranking impact. ```bash # Analyze page speed /page-speed-seo https://example.com/page # Mobile-specific /page-speed-seo https://example.com \ --device mobile \ --connection 4g # Batch analysis /page-speed-seo --urls urls.txt \ --output speed-report.json ``` **Performance Impact Mapping:** ``` ╔══════════════════════════════════════════════════╗ ║ Page Speed SEO — example.com/blog/post ║ ╠══════════════════════════════════════════════════╣ ║ Performance Score: 68/100 — ⚠ Needs Work ║ ╚══════════════════════════════════════════════════╝ ┌────────────────────┬──────────┬──────────┬──────────────┐ │ Metric │ Current │ Target │ SEO Impact │ ├────────────────────┼──────────┼──────────┼──────────────┤ │ LCP │ 3.8s │ <2.5s │ 🔴 High │ │ FID │ 180ms │ <100ms │ 🟠 Medium │ │ CLS │ 0.15 │ <0.1 │ 🟠 Medium │ │ Render-blocking │ 8 res │ 0 │ 🔴 High │ └────────────────────┴──────────┴──────────┴──────────────┘ ### Fixes Prioritized by Ranking Impact 🔴 **Critical (Est. +12% ranking potential)** - [ ] Defer 8 render-blocking JS resources → -1.2s LCP - [ ] Preload LCP image → -0.8s LCP 🟠 **Important (Est. +6% ranking potential)** - [ ] Fix layout shift in header → -0.08 CLS - [ ] Reduce JS execution time → -90ms FID ``` ### 9. Local SEO Audit NAP consistency, Google Business Profile optimization, and local citation audit. ```bash # Full local audit /local-seo --business "Acme Plumbing" \ --location "Seattle, WA" \ --gmb-id ${GMB_ID} # NAP consistency check /local-seo --business "Acme Plumbing" \ --check nap-consistency \ --citations 100 # Citation opportunities /local-seo --business "Acme Plumbing" \ --location "Seattle, WA" \ --find-citations \ --category plumbing ``` **Local SEO Output:** ``` ## Local SEO Audit — Acme Plumbing (Seattle, WA) ### NAP Consistency: 82% ⚠ **Inconsistencies Found:** - Yelp: "Acme Plumbing LLC" vs. "Acme Plumbing" - YellowPages: Phone (206) 555-0100 vs. (206) 555-0101 - Manta: Missing suite number in address ### Google Business Profile Score: 76/100 **Optimization Opportunities:** - [ ] Add 15+ photos (current: 8) - [ ] Respond to 4 unanswered reviews - [ ] Complete all attributes (current: 12/18) - [ ] Add Q&A section (current: 0 questions) ### Citation Opportunities (23 found) | Directory | DA | Status | |--------------------|----|-------------| | HomeAdvisor | 91 | Not listed | | Angi | 88 | Not listed | | Porch | 72 | Listed ✓ | ``` ### 10. Content Calendar Generator Data-driven editorial calendar built from search demand and seasonality. ```bash # Generate calendar /content-calendar --topic "content marketing" \ --duration 90-days \ --frequency 2-per-week # Include seasonality /content-calendar --topic "tax software" \ --duration 12-months \ --analyze-seasonality \ --export calendar.csv # Team assignment /content-calendar --topics topics.yml \ --duration 60-days \ --assign-team team.json ``` **Calendar Output:** ```markdown # Content Calendar — Content Marketing (Q1 2026) ## Week 1 (Jan 6-12) ### 📅 Monday, Jan 6 **Topic:** Content Marketing Trends 2026 - **Keyword:** content marketing trends (vol: 3,600, KD: 45) - **Search Demand:** ↗ Rising +40% (seasonal peak) - **Format:** Listicle (2,200 words) - **Assigned:** Sarah M. ### 📅 Thursday, Jan 9 **Topic:** How to Build a Content Strategy - **Keyword:** content strategy guide (vol: 1,900, KD: 38) - **Search Demand:** → Stable - **Format:** How-to guide (2,800 words) - **Assigned:** Mike T. ## Week 2 (Jan 13-19) ### 📅 Monday, Jan 13 **Topic:** Content Distribution Channels Comparison - **Keyword:** content distribution (vol: 2,400, KD: 42) - **Search Demand:** ↗ Rising +15% - **Format:** Comparison (1,800 words) - **Assigned:** Sarah M. ``` ## Workflows (Multi-Step) ### Full SEO Sprint 12-step end-to-end SEO campaign from audit to execution. ```bash # Launch full sprint /workflows:full-seo-sprint example.com --scope comprehensive # Custom sprint