campaign-brief

name	campaign-brief
description	Generate a structured campaign brief for a marketing initiative

Campaign Brief Generator

Generate a structured campaign brief to align stakeholders before execution.

Required inputs

Ask the user for:

• Campaign name and product or initiative
• Objective: What business outcome should this drive?
• Target audience: Who are we trying to reach?
• Timeline: Start and end dates
• Budget range (if known)

Brief structure

1. Executive summary

2-3 sentences: what we are doing, why, and expected impact.

2. Objectives and KPIs

Objective	KPI	Target	Measurement Method

Use SMART criteria. Limit to 3-5 objectives.

3. Target audience

• Primary persona with demographics, pain points, and motivations
• Secondary persona (if applicable)
• Exclusions: who is explicitly NOT the target

4. Messaging framework

• Value proposition: one sentence
• Key messages: 3 supporting points
• Proof points: data, testimonials, or case studies that back each message

5. Channel strategy

Channel	Role	Content Type	Cadence

6. Timeline

Milestone table with dates, deliverables, and owners.

7. Budget allocation

Breakdown by channel or tactic. Flag any line items that need approval.

8. Risks and dependencies

2-3 items that could delay or derail the campaign, with mitigation actions.

Output format

Use markdown with clear section headers. Keep the entire brief under 800 words.