market-social

name	market-social
description	Multi-platform social content with platform-native formatting and character limits for X, LinkedIn, Instagram, TikTok, YouTube Shorts, and Threads. Invoke whenever the user says "social posts", "content calendar", "LinkedIn post", "tweet", "Instagram caption", or runs `/market social <topic>`. Matches BRAND-VOICE.md if present.

Market Social — Multi-Platform Content

Generate social content that respects each platform's native format. A LinkedIn post is not a long tweet. An Instagram caption is not a blog intro. A TikTok script is not a headline.

Platform Specs (character limits and native formats)

Platform	Limit	Native format
X (Twitter)	280 chars (free) / 25,000 (Premium)	Punchy single posts or threads. First tweet hooks. Threads use "🧵" or numbered.
LinkedIn	3,000 chars post body	Story-led, line-break-heavy, no links above the cut (algorithmic penalty).
Instagram	2,200 caption / 30 hashtags max	Hook in first line (before "more"), 5–15 hashtags in first comment, emoji for scanability.
TikTok	2,200 caption / video is the content	Caption is a hook. Script should be 15–60s with hook in first 3s.
YouTube Shorts	Video + 100-char title	Hook first 2 seconds, pattern interrupt at 5s.
Threads	500 chars	Conversational, less polished than LinkedIn.
Facebook	63,206 chars (use ~80 for best reach)	Short + link, or native video.
Pinterest	500 char description / vertical image	Keywords + title are the ranking signal.

Content Pillars (pick 3–5 per brand)

Pillar	Purpose	Example formats
Educational	Teach, build trust	How-tos, frameworks, breakdowns
Behind the scenes	Humanize	Day-in-life, process, team
Social proof	Credibility	Case studies, testimonials, stats
Contrarian / POV	Attention + distinction	Hot takes, pattern breaks
Tactical	Immediate value	Tips, hacks, templates
Story	Emotional connection	Origin, founder, customer stories
Entertainment	Reach	Memes, humor (if on-brand)
Product	Direct promo	Launches, updates, demos

The 80/20 rule: 80% value-driven (education, story, proof), 20% direct promo.

Platform-specific post structures

X — Single

Hook (line 1)
Evidence / story / punch
CTA (optional)

X — Thread

1/ Hook — specific, contrarian, or curiosity
2/–N/ Beats: context → story → lesson → example → takeaway
Last/ Wrap + soft CTA ("If this helped, RT the top.")

LinkedIn

Line 1: Hook (must survive the "see more" cut)
Line 2: Blank
Line 3–4: Setup
[line breaks]
Story / insight / framework in short lines
[line breaks]
Takeaway
[line breaks]
CTA — question or invitation
(No external links in body. Drop links in first comment.)

Instagram caption

Hook (before "more")
Blank line
Story or breakdown with emoji bullets
Takeaway
CTA (save, share, comment)
.
.
.
#5–15 hashtags

TikTok / Shorts script

[0–3s] HOOK — visual + spoken pattern interrupt
[3–8s] SETUP — what this is about
[8–25s] PAYOFF — the actual thing
[25–55s] PROOF or REPEAT
[last 2s] CTA — "follow for more", "link in bio"

Pre-flight

1. Load BRAND-VOICE.md if present.
2. Ask: topic, target platforms, frequency, goal (awareness / engagement / leads / sales).
3. Confirm content pillars if not already documented.

Output Format

When the user asks for a post pack:

## Social Post Pack — [Topic]

**Brand voice:** [summary from BRAND-VOICE.md or inferred]
**Pillar:** [which one]
**Goal:** [awareness / engagement / etc]

---

### X (Single)
[Draft — must fit 280 chars; include char count]

### X (Thread)
1/ [hook]
2/ [beat]
...

### LinkedIn
[Full post with line breaks preserved]

### Instagram
**Caption:**
[Hook + body]

**Hashtags (first comment):**
#tag1 #tag2 ...

### TikTok / Shorts script
**Hook (0–3s):** [visual + line]
**Setup (3–8s):** ...
**Payoff (8–25s):** ...
**CTA (last 2s):** ...

### Threads
[Draft — under 500 chars]

---

### Repurposing notes
[How to adapt the same idea for other platforms if the user wants more coverage]

When generating a content calendar

Use python3 scripts/social_calendar.py --pillars "<pillar1,pillar2,...>" --days 30 to generate a pillar-aware skeleton, then fill in specific topics. Output as a table:

Day	Pillar	Platform(s)	Topic	Status

Quality Bar

• Respect the character limits. A 320-char "tweet" wastes the client's time.
• Lead with the hook on every platform. If the first line is boring, the rest is invisible.
• Don't copy-paste the same post across platforms. Rewrite for each.
• Never invent hashtags that don't exist or that have been hijacked.
• If the client has no strong POV, say so — social without a POV dies slowly.