app-description-writer

# App Description Writer Generate compelling App Store descriptions that convert browsers into users. ## When This Skill Activates - User needs to write initial App Store description - User wants to improve existing description - User is preparing for a major update - User asks about promotional text or What's New ## Information Gathering Before writing, ask about: 1. **App Basics** - What does the app do? (one sentence) - Who is it for? (target audience) - What problem does it solve? 2. **Key Features** - Top 3-5 features - What makes it unique vs competitors? - Any awards or recognition? 3. **Social Proof** - Number of users/downloads (if impressive) - Notable reviews or press mentions - Any partnerships or integrations? 4. **Tone** - Professional / Casual / Fun / Technical? - Brand voice keywords? ## Output Format Generate all three text types: ### 1. Promotional Text (170 characters) - First thing users see - Should create curiosity or urgency - Can be updated without app review - Good for seasonal/sale messaging ### 2. Full Description (4000 characters max) Structure: ``` [Opening Hook - 1-2 sentences, problem/benefit focused] [Key Features with emoji bullets] • Feature 1 - benefit • Feature 2 - benefit • Feature 3 - benefit [Social Proof paragraph - optional] [How it works - brief explanation] [Call to action] [Support/contact info] ``` ### 3. What's New (4000 characters) For updates: ``` [Version X.X highlights] NEW • Feature addition IMPROVED • Enhancement FIXED • Bug fix Thank you for your feedback! ``` ## Best Practices ### Do's - Lead with the biggest benefit - Use short paragraphs (2-3 lines max) - Include relevant keywords naturally - Use emojis sparingly for scannability - End with clear call-to-action - Mention if there's a free trial/tier ### Don'ts - Don't start with "Welcome to..." - Don't use ALL CAPS excessively - Don't include URLs (they're not clickable) ## Examples ### Promotional Text Examples **Productivity App:** ``` Transform chaos into clarity. The task manager that adapts to how YOU work. ``` **Weather App:** ``` Know before you go. Hyperlocal forecasts down to your street corner. ⛅️ ``` **Finance App:** ``` Your money, finally making sense. Budgeting that doesn't feel like homework. ``` ### Description Opening Examples **Problem-First:** ``` Tired of losing track of important tasks? [App] turns your scattered thoughts into organized action plans in seconds. ``` **Benefit-First:** ``` Capture ideas the moment they strike. [App] is the fastest way to go from thought to organized note, anywhere. ``` **Curiosity-First:** ``` What if your to-do list actually helped you get things done? Introducing a smarter way to manage your day. ``` ## Localization Tips When localizing descriptions: - Don't just translate—adapt to cultural context - Research local competitors' descriptions - Adjust feature emphasis by market - Use native speakers for review - Consider character limits in other languages (German expands ~30%) ## Character Limits Reference | Field | Limit | |-------|-------| | App Name | 30 characters | | Subtitle | 30 characters | | Promotional Text | 170 characters | | Description | 4000 characters | | What's New | 4000 characters | | Keywords | 100 characters | ## Templates ### Template: Utility App ``` [One-line value proposition] Stop [pain point]. Start [desired outcome]. ✨ KEY FEATURES • [Feature 1] — [Benefit in user terms] • [Feature 2] — [Benefit in user terms] • [Feature 3] — [Benefit in user terms] • [Feature 4] — [Benefit in user terms] 💡 HOW IT WORKS [2-3 sentences explaining the core flow] 🎯 PERFECT FOR • [User type 1] • [User type 2] • [User type 3] [Social proof if available] Download now and [call to action with benefit]. Questions? We're here to help: [support email] ``` ### Template: Creative App ``` [Evocative opening that sparks imagination] [App Name] puts [creative power] in your pocket. 🎨 CREATE • [Creative feature 1] • [Creative feature 2] • [Creative feature 3] 📤 SHARE • [Sharing/export feature] • [Community feature if applicable] 🔓 UNLOCK YOUR CREATIVITY [Inspirational paragraph about what users can achieve] Join [X] creators already using [App Name]. [Call to action] ``` ### Template: What's New ``` Thanks for using [App Name]! Here's what's new in version X.X: 🆕 NEW • [Major new feature with brief explanation] ⚡️ IMPROVED • [Performance improvement] • [UX enhancement] 🔧 FIXED • [Bug fix users complained about] Love [App Name]? Leave us a review — it helps more than you know! 💙 Feedback? [support email] ```