growth

# Growth Skills Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business. ## When This Skill Activates Use this skill when the user: - Asks about growing their app or user acquisition - Wants to understand app metrics or analytics - Asks about press/media outreach or getting reviews - Wants to build a community around their app - Asks about indie business operations (LLC, taxes, hiring) - Mentions growth strategy, marketing, or user engagement - Wants data-driven guidance on what to improve next ## Available Skills ### store-growth-audit/ Stage-by-stage audit of an app's App Store growth machinery against a 54-item P0–P9 playbook — every item scored from an ASC read, a codebase check, or an explicit question, then routed to the skill that fixes it. Read-only; works for live apps (audit) and pre-launch apps (growth plan). ### store-signals/ Close the post-launch loop — turn a live app's App Store signals (reviews, analytics, sales, crashes, listing conversion) into a metric-tagged backlog, and verify whether last cycle's changes moved the metric they promised to move. ### analytics-interpretation/ Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming. ### press-media/ Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach. ### community-building/ Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates. ### indie-business/ Business fundamentals for indie app developers. Covers business entity setup (LLC, S-Corp), Apple Small Business Program, tax basics for app revenue, revenue tracking, when to hire, and financial planning for indie sustainability. ## How to Use 1. Identify what growth stage the user is at: - **Pre-launch**: store-growth-audit (seed the growth plan), press-media (prepare press kit), community-building (build anticipation) - **Just launched**: analytics-interpretation (baseline metrics), press-media (launch outreach) - **Growing**: store-signals (monthly loop), analytics-interpretation (optimize funnel), community-building (scale engagement) - **Established**: store-growth-audit (quarterly re-audit), indie-business (formalize operations), analytics-interpretation (advanced cohorts) 2. Read the relevant sub-skill's SKILL.md for detailed workflow 3. Ask clarifying questions about the user's app, audience, and current metrics 4. Provide actionable guidance tailored to their specific situation