| name | audience-research |
| description | Use when the user wants to evaluate a creator, influencer, or brand audience using public profile signals, TikTok audience demographics, follower/following data, comments, geography, language, and content fit. Helps judge sponsorship and market fit. |
| allowed-tools | Bash, Read, Write, WebFetch |
| version | 1.0.0 |
| author | ScrapeCreators |
| license | MIT |
| homepage | https://scrapecreators.com |
| repository | https://github.com/ScrapeCreators/social-media-research-skills |
| metadata | {"openclaw":{"requires":{"env":["SCRAPECREATORS_API_KEY"]},"primaryEnv":"SCRAPECREATORS_API_KEY","homepage":"https://scrapecreators.com","tags":["social-media","research","scrapecreators"]}} |
Audience Research
Overview
Evaluate whether a creator or social account reaches the right audience. This skill combines available public profile metrics, TikTok audience demographics, regional signals, follower/following data when available, comments, language, and content topics.
When to Use
Use this skill when the user asks to:
- check if a creator's audience fits a market
- compare audience fit across creators
- find US-heavy, country-specific, or niche-specific creators
- evaluate sponsorship/influencer opportunities
- understand who appears to engage with an account
Useful Sources
/v1/tiktok/user/audience/v1/tiktok/profile/region- profile endpoints across platforms
- follower/following endpoints where available
- comments on recent posts
- link-in-bio pages and creator shops for niche signals
Workflow
- Pull profile and available audience/demographic data.
- Pull recent content and comments if audience intent matters.
- Extract region, language, niche, product/category, and community signals.
- Score audience fit against the user's target market.
- Label confidence based on the strength of public data.
Output Format
# Audience Research: {creator}
## Fit Summary
- Target market:
- Fit score: High/Medium/Low
- Confidence: High/Medium/Low
## Evidence
| Signal | Evidence | Source |
|---|---|---|
## Audience Notes
- Geography:
- Language:
- Niche/content fit:
- Comment quality:
## Sponsorship Recommendation
- Good fit / Maybe / Poor fit
- Why:
Common Pitfalls
- Do not infer exact demographics from vibes. Use available evidence and label assumptions.
- Do not overpromise audience details for platforms that do not expose them publicly.
- Do not ignore mismatch between creator location and audience location.
