competitor-research-video

name	competitor-research-video
description	Run a ProductPinion Pinion Video using the Competitor Research Test template — share a SERP and have shoppers narrate why they click certain competitors over others. Use when running `competitor-research-video {keyword|ASIN}` or when planning differentiation strategy backed by recorded shopper reasoning.

competitor-research-video — Why Shoppers Click Competitors

Sister skill to listing-battle (which uses Image Split Test polls) — this one captures video of shoppers walking through the SERP and explaining their click logic.

Prerequisites

• ProductPinion MCP
• Either: Amazon SERP URL OR top 5-10 competitor ASINs

Invocation

competitor-research-video {keyword}
competitor-research-video {ASIN} --use-primary-keyword   # auto-pick from reverse ASIN
competitor-research-video --serp-url="https://amazon.com/s?k=..."

Output

/tmp/cro-content/{slug}-competitor-research-video-{date}.md

Phase 1 — Configure

Pinion Videos → Any URL → Competitor Research Test template.

URL: an actual Amazon search URL (e.g. amazon.com/s?k=protein+powder+for+women).

Default questions:

1. "Look at this search — which products catch your eye? Why?"
2. "Which would you click into first? Why?"
3. "Anything stand out as low-quality or you'd skip?"

Sample: 15-20 shoppers.

Phase 2 — Analyze

Themes:

• Why they click X — what made certain thumbnails win
• Why they skip Y — pattern-recognition for "low quality"
• What language they use — verbatim phrases that map to differentiation copy

Phase 3 — Output

# Competitor Research Video — "{keyword}"

**Sample:** {N} | **Date:** {date}

## SERP Click Distribution

| Brand | Click attention | Skip rate |
|-------|-----------------|-----------|
| Brand A | High | Low |
| Brand B | Medium | Medium |
| ... | ... | ... |

## Why Shoppers Click

### Brand A (most-clicked)
- "{quote — under 15 words}"
- Theme: clean image + recognizable brand

## Why Shoppers Skip

- "{quote}"
- Pattern: cluttered image + sketchy brand name

## Action Items for {our brand}

| Insight | Action | Skill |
|---------|--------|-------|
| Top-clicked use {pattern X} | Match table-stake | `main-image-pipeline` |
| Top-clicked avoid {anti-pattern} | Stop doing | (audit current) |
| Differentiation gap | Own {opportunity} | `serp-attack-plan` |

Reference Files

• Vault: CRO-Knowledge-Base/01-research/competitor-audit.md
• Companion: listing-battle, serp-attack-plan

Quality Bar

• Real SERP URL (not screenshot)
• Click + skip both analyzed
• Verbatims clustered into patterns
• Action items reference specific skills

Auto-Triggers

• serp-attack-plan Phase 1
• Strategy phase deep-dive
• User asks "why are people clicking competitors"