fb-content-planner

name

fb-content-planner

description

Generate a weekly Facebook Page content plan from a theme, audience, and content pillars. Produces per-day picks (short post vs story post, hook formula, angle, posting time, primary goal), a short-to-story post mix, a daily comment-reply target, and a share-optimized goal-mix balance check across shares, comments, and reactions. Use when the user wants to plan a week of Page content. Not for drafting one post (use fb-post-writer) or replying to comments (use fb-engagement-drafter).

Facebook Page Content Planner

Produce a weekly Page plan built around a pillar discipline, a healthy short-to- story post mix, and a share-optimized goal balance. Facebook rewards meaningful interactions (comments and shares) over reactions, and short posts over long, so the plan leads with short and designs for shares.

When to use

• User asks "plan my week on Facebook" or "what should my Page post this week"
• User wants to escape ad-hoc posting and establish a rhythm
• Before a launch week (the plan aligns a product pillar)

Input

• Theme (optional): e.g. "new spring menu launch"
• Audience description: e.g. "local families, weekend brunch crowd"
• Pillar mix (optional): defaults to 40% Value / 30% Community / 20% Behind-the-Scenes / 10% Promotion
• Posting cadence (optional): defaults to 1 post/day, 5-7 a week
• Voice samples (optional): past Page posts for voice calibration

Output

A markdown plan with:

7-day calendar

Day	Type	Pillar	Formula	1-line angle	Goal	Time
Mon	short	Value	FB7 Useful Tip	"protect your first 90 minutes"	shares	1:00 PM
Tue	short	Community	FB3 Ask-the-Page	"your weekend ritual?"	comments	12:30 PM
Wed	story	Behind-the-Scenes	FB6 Behind-the-Scenes	"the 4am oven story"	reactions	1:00 PM
Thu	short	Value	FB2 Tiny Number	"every message in 4 minutes"	shares	1:30 PM
Fri	short	Community	FB4 This-or-That	"sweet or savory brunch?"	comments	12:00 PM
Sat	story	Community	FB10 Spotlight	"Maria's launch story"	shares	10:00 AM
Sun	short	Promotion	FB9 Announcement	"spring menu drops Monday"	shares	11:00 AM

(The skill fills real angles from the theme. Lead with short posts; story posts are the exception, not the default.)

Daily comment-reply target

For each day:

• Reply to every comment in the first hour where possible. On Facebook, replying fast is a ranking action, not just community management.
• Template to apply (C1 answer, C2 thank-plus-value, C3 handle-complaint, C4 turn-into-share, C5 invite-spotlight) via fb-engagement-drafter.
• Target: clear the comment queue daily; prioritize questions and complaints first, then build on the positive ones (C4) to make threads shareable.

Weekly balance check

• Short-to-story mix roughly 70/30 (lead short; the under-80 sweet spot is the engagement workhorse)
• At least 2 share-goal posts (shares are the reach multiplier on a Page)
• At least 1 comment-goal post (an easy question or this-or-that)
• At least 1 behind-the-scenes or community post (the human face)
• No pillar over 60% of the week's posts
• No formula repeated more than twice in the week
• Promotion pillar at most 1-2 posts
• Goal mix spread (see below): not every post chases the same signal

Goal mix (balance the week)

Every formula earns a primary signal. A week that is all share-bait or all question-bait reads as engineered. Spread the goals, but weight shares (the reach multiplier):

Goal	Formulas	Weekly target
Shares	FB1, FB2, FB7, FB8, FB9, FB10	at least 2 (the reach multiplier)
Comments	FB3, FB4, FB8	at least 1
Reactions	FB5, FB6	at least 1

Rules

• 1 strong post a day, or 5-7 a week, beats burst posting. Quality and meaningful interactions gate reach more than raw frequency.
• Short-to-story mix ~70/30. Short posts (under 80 chars) are the engagement workhorse; story posts are deliberate, for a launch, a real story, or a spotlight.
• Comment replies are a content type, not an afterthought. Block reply time daily; replying fast in the first hour lifts the post's reach.
• Facebook often peaks early weekday afternoons. Lunch and the 1-3 PM window are reliable; weekends suit community and relatable content.
• Promotion pillar max 1-2 posts/week. Overuse kills trust and reach.
• Design for shares. A share re-injects the post into a new network, the only organic way a Page exceeds its follower count.

Formula -> pillar mapping

Pillar	Preferred formulas
Value	FB1 One-Line Opinion, FB2 Tiny Number, FB7 Useful Tip
Community	FB3 Ask-the-Page, FB4 This-or-That, FB10 Spotlight
Behind-the-Scenes	FB5 Relatable, FB6 Behind-the-Scenes, FB8 Story Post
Promotion	FB9 Announcement, FB2 (your own data), FB10 (results that imply the product)

Steps

1. Gather inputs. Ask for theme, audience, pillar preferences if not provided.
2. Validate the pillar mix sums to 100%; warn if any pillar is over 60%.
3. For each day, pick: type (short/story), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal.
4. Add the daily comment-reply target with a suggested template.
5. Run the weekly balance check and the goal-mix check; flag anything missing.
6. Return as markdown, plus optional JSON for import.

Example

See references/example-week.md for a filled-in 7-day plan.

Files

• SKILL.md - this file
• references/example-week.md - worked 7-day plan
• references/pillars-framework.md - the Facebook Page pillar discipline explained

Related skills

• fb-post-writer - draft each post from the plan
• fb-engagement-drafter - execute the daily comment-reply target
• fb-hook-extractor - study competitors' Pages while planning
• fb-humanizer - scrub each draft before it ships