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Identify Competitors
If not specified, help identify competitors:
### Competitor Identification Framework
**Direct Competitors** (same product/service)
- Search "[your main keyword]" and note top 5 organic results
- Check who's advertising for your keywords
- Ask: Who do customers compare you to?
**Indirect Competitors** (different solution, same problem)
- Search problem-focused keywords
- Look at alternative solutions
**Content Competitors** (compete for same keywords)
- May not sell same product
- Rank for your target keywords
- Include media sites, blogs, aggregators
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Gather Competitor Data
Collect for each competitor: URL, domain age, estimated traffic, domain authority, business model, target audience, and key offerings.
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Analyze Keyword Rankings
Document total keywords ranking, top 10/top 3 counts, top performing keywords (with position, volume, traffic, page URL), keyword distribution by intent, and keyword gaps.
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Audit Content Strategy
Analyze content volume by type, top performing content, content patterns (word count, frequency, formats), content themes, and success factors.
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Analyze Backlink Profile
Review total backlinks, referring domains, link quality distribution, top linking domains, link acquisition patterns, and linkable assets.
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Technical SEO Assessment
Evaluate Core Web Vitals, mobile-friendliness, site architecture, internal linking quality, URL structure, and technical strengths/weaknesses.
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GEO/AI Citation Analysis
Test competitor content in AI systems: document which queries cite them, GEO strategies observed (definitions, statistics, Q&A, authority signals), and GEO opportunities they are missing.
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Synthesize Competitive Intelligence
Produce a final report with: Executive Summary, Competitive Landscape comparison table, CITE domain authority comparison, Strengths to Learn From, Weaknesses to Exploit, Keyword Opportunities, Content Strategy Recommendations, and Action Plan (Immediate / Short-term / Long-term).
Reference: See references/analysis-templates.md for detailed templates for each step.
