feature-announcement

name	feature-announcement
description	Writes feature release announcements with benefit framing, screenshots, and adoption encouragement across channels. Use when launching new product features.
allowed-tools	Read Write Glob
metadata	{"author":"matthewhitcham","version":"1.0"}

Feature Announcement

When to Use This Skill

Use this skill when you need to:

• Announce a new product feature across email, blog, and social channels
• Write benefit-driven feature release copy that drives adoption
• Create a multi-channel launch plan for a product update
• Frame technical improvements in user-friendly language

DO NOT use this skill for full product launches, company announcements, or internal release notes. This is for individual feature release communications only.

---

Core Principle

FEATURE ANNOUNCEMENTS SELL THE OUTCOME, NOT THE FEATURE — USERS CARE ABOUT WHAT THEY CAN NOW DO, NOT WHAT YOU BUILT.

---

Phase 1: Brief

Required Inputs

Input	What to Ask	Default
Feature name	"What is the feature called?"	No default — must be provided
What it does	"Describe the feature in plain language. What can users now do?"