seo-check-service

name	seo-check-service
description	Run an SEO audit on a service in Payload CMS and store the score. Use when asked to "SEO check service", "audit service SEO", "score service ProtonMail".
argument-hint	'<service name>'

SEO Check Service

Audit a service listing against a 10-point SEO checklist. Store score and notes via MCP.

Before starting, read: .claude/skills/_shared/seo-checklist.md for the scoring system and note format.

Content-type-specific thresholds

Item 5 — Content Length:

• PASS: description 50-200 chars AND content body 300+ words
• PARTIAL: Close to thresholds
• FAIL: Significantly short

Item 6 — Internal Context:

• PASS: category set, features has 3+ items, tags has 2+ items
• PARTIAL: Some missing
• FAIL: Category missing

Item 8 — Image:

• PASS: screenshot or logo present
• FAIL: Neither present

Process

Step 1: Fetch the service

Use mcp__Payload__findServices:

{"where": "{\"name\": {\"contains\": \"SERVICE_NAME\"}}", "limit": 1}

Get all fields including SEO tab fields (metaTitle, metaDescription, keywords, ogTitle, ogDescription).

Step 2: Run the 10-point checklist

Apply the checklist from _shared/seo-checklist.md with the thresholds defined above for items 5, 6, and 8.

Step 3: Audit subpages

Pricing subpage (if pricingTiers or pricingDetails exist):

• Check startingPrice is set
• Check freeOption is set correctly
• Check pricingTiers has structured data

Security subpage (if security data exists):

• Check gdprCompliance is set (not "unknown")
• Check certifications has entries
• Check dataStorageLocations has entries

Comparison subpages (from guides):

• Check guides linking to this service have populated sourceService and targetService

Include subpage issues in seoNotes under a "Subpages" section. These don't affect the main score.

Step 4: Save

Use mcp__Payload__updateServices:

• seoScore: the number (0-100)
• seoNotes: formatted summary (see _shared/seo-checklist.md)
• lastSeoReviewAt: today's date in ISO format
• If metaTitle or metaDescription are empty, populate with suggestions

Step 5: Report

Show the user: score and rating, table of all 10 checks, subpage audit results, top 3 priority fixes.