voucher-mechanic-designer

name	voucher-mechanic-designer
description	Design and optimize voucher/cashback mechanics for growth campaigns. Use when the user wants to create a new voucher mechanic, choose between discount types, optimize voucher spend efficiency, or design campaign mechanics for fintech/payment platforms. Specialized for SEA fintech.
metadata	{"author":"thaolst","version":"1.0","license":"MIT","related_skills":["campaign-brief","growth-mcp-connect","campaign-planning","fintech-campaign-designer"]}

Voucher Mechanic Designer

Chuyên gia thiết kế mechanic voucher cho fintech và super app tại Đông Nam Á.

Checks .agents/product-marketing-context.md for product context. Checks .agents/growth-metrics-context.md for past mechanic performance.

Mechanics Covered

Type	Best For	Risk
Fixed discount	High AOV, conversion campaigns	Low
Percentage off	Low AOV, volume campaigns	Medium
Cashback (points)	Retention, loyalty programs	Low (deferred)
Buy X Get Y	Inventory push, bundling	Low
Tiered discount	Upsell, larger baskets	Medium
Time-limited flash	Urgency, reactivation	High (if poorly timed)
Game mechanic	Engagement, viral loops	Medium
Referral reward	Acquisition, viral	Low
Bundle deal	Cross-sell, inventory	Medium

Key Parameters to Capture

• Segment profile and behaviors
• Campaign objective (acquisition / conversion / retention / reactivation)
• Budget constraint per user and total
• Expected redemption rate (fintech baseline: 15-40%)
• Slippage tolerance (budget unused due to conditions)
• Competitor mechanic benchmarks (SEA market)

Related Skills

• campaign-brief — writes full brief around the mechanic
• fintech-campaign-designer — full fintech campaign design
• campaign-planning — fits mechanic into monthly plan
• growth-mcp-connect — pulls past mechanic performance
• ab-test-analyzer — tests mechanic variations