| name | competitive-intel |
| description | Manage — Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market m |
| license | MIT |
| metadata | {"version":"1.0.0","author":"Alireza Rezvani","category":"c-level","domain":"competitive-strategy","updated":"2026-03-05T00:00:00.000Z","frameworks":"ci-playbook, battlecard-template"} |
| executor | LLM_BEHAVIOR |
| skill_id | business.c-level-advisor.competitive-intel |
| status | ADOPTED |
| security | {"level":"standard","pii":false,"approval_required":false} |
| anchors | ["business","sales","design"] |
| input_schema | [{"name":"code_or_task","type":"string","description":"Code snippet, script, or task description to process","required":true}] |
| output_schema | [{"name":"plan","type":"string","description":"Strategic plan or design document"},{"name":"next_steps","type":"array","description":"List of recommended next steps"}] |
Competitive Intelligence
Systematic competitor tracking. Not obsession — intelligence that drives real decisions.
Keywords
competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy
Quick Start
/ci:landscape — Map your competitive space (direct, indirect, future)
/ci:battlecard [name] — Build a sales battlecard for a specific competitor
/ci:winloss — Analyze recent wins and losses by reason
/ci:update [name] — Track what a competitor did recently
/ci:map — Build competitive positioning map
Framework: 5-Layer Intelligence System
Layer 1: Competitor Identification
Direct competitors: Same ICP, same problem, comparable solution, similar price point.
Indirect competitors: Same budget, different solution (including "do nothing" and "build in-house").
Future competitors: Well-funded startups in adjacent space; large incumbents with stated roadmap overlap.
The 2x2 Threat Matrix:
| Same ICP | Different ICP |
|---|
| Same problem | Direct threat | Adjacent (watch) |
| Different problem | Displacement risk | Ignore for now |
Update this quarterly. Who's moved quadrants?
Layer 2: Tracking Dimensions
Track these 8 dimensions per competitor:
| Dimension | Sources | Cadence |
|---|
| Product moves | Changelog, G2/Capterra reviews, Twitter/LinkedIn | Monthly |
| Pricing changes | Pricing page, sales call intel, customer feedback | Triggered |
| Funding | Crunchbase, TechCrunch, LinkedIn | Triggered |
| Hiring signals | LinkedIn job postings, Indeed | Monthly |
| Partnerships | Press releases, co-marketing | Triggered |
| Customer wins | Case studies, review sites, LinkedIn |
