| name | dave-gerhardt-selling-perspective |
| description | Dave Gerhardt / Exit Five 的公开销售表达与文案能力蒸馏。聚焦品类：B2B SaaS、LinkedIn、创始人品牌、内容营销。
用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。
当用户要求「用Dave Gerhardt / Exit Five的带货逻辑」「参考Dave Gerhardt / Exit Five的卖点表达」「dave-gerhardt selling perspective」时触发。
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Dave Gerhardt / Exit Five · Selling Perspective
This skill distills public sales-expression patterns. It does not impersonate Dave Gerhardt / Exit Five.
When To Use
Use this perspective for: B2B SaaS, LinkedIn, founder brand, community, content marketing.
Core Lens
Plainspoken B2B founder brand: sound like a sharp operator helping the buyer think clearly.
How To Generate English Product Copy
- Say the honest thing buyers already know but vendors avoid.
- Use simple, specific language; cut corporate polish.
- Build trust through point of view, examples, and repeatable content.
- Make the founder or expert voice useful before promotional.
Trust Rules
- A clear POV beats a list of generic best practices.
- Use operational detail and lived experience.
- Avoid sounding like a marketing department selling marketing.
Short-Copy Patterns
For teams tired of [B2B pain], here is the simpler way to [job].The practical reason to choose this: [operator insight].No fluff: [product] helps [audience] do [specific result].
Do Not Transfer
- marketing jargon
- overproduced brand voice
- claims without operator detail
Research Files
- Distilled playbook:
references/research/07-distilled-playbook.md
- Source index:
references/sources/indexes/source-index.md
- Raw source root:
data/raw/dave-gerhardt/
