go-to-market-plan

name	Go-to-market Plan
description	Build a first go-to-market plan that finds the earliest users through one focused channel.
category	Marketing

Go-to-market Plan

Plan how a new venture gets its first real users — one channel, one message, measured honestly.

When to use

• An MVP is close and needs a launch plan.
• A launched venture is guessing at distribution.

Steps

1. Name the earliest adopter and where they already are.
2. Pick one channel to win before adding a second.
3. Craft the one message that speaks to that adopter's pain.
4. Define the funnel and the metric that proves it works.
5. Plan the first two weeks of concrete actions.

Output

A go-to-market plan: target adopter, one channel, the message, and a two-week action plan, following the [[Studio standards]]. Sends wait on the operator.