marketing-skills

name	marketing-skills
description	Collection of 24+ AI agent skills for marketing tasks including conversion optimization (CRO), copywriting, SEO, paid ads, email automation, analytics, funnel, and revenue operations. Skills reference shared product context document. Use when this capability is needed.
metadata	{"author":"1206likith"}

Marketing Skills for AI Agents

24+ interconnected marketing skills with a shared context pattern where all skills reference your product-marketing-context.md file first—enabling consistent messaging across copywriting, email, landing pages, and strategy.

Use When

The user wants to:

• Create or optimize landing pages for conversions
• Write marketing copy (homepage, ads, emails)
• Analyze SEO opportunities and implement improvements
• Design customer email sequences and flows
• Plan A/B tests or analyze campaigns
• Design customer journeys and customer research
• Build referral programs or growth strategies
• Create sales collateral or pitch decks
• Set up analytics and funnels
• Plan product launches or feature announcements

Skills Dependency Tree

All skills reference a foundation document first:

Product-Marketing-Context (shared by all)
├─ SEO & Content (seo-audit, ai-seo, schema)
├─ Copywriting (copywriting, copy-editing, cold-email)
├─ Conversion (page-cro, form-cro, signup-flow-cro)
├─ Analysis (analytics-tracking, ab-test-setup)
├─ Email (email-sequence)
├─ Growth (referral-program, free-tool-strategy)
├─ Paid (paid-ads, ad-creative)
└─ Sales (revops, sales-enablement, pricing)

Core Skills

📝 product-marketing-context

Foundation skill—reads/creates shared product-marketing-context.md

Contains:

• Product positioning & value prop
• Target audience personas
• Messaging pillars
• Competitive differentiation
• Brand voice and values

Every other skill checks this first.

🎯 Conversion Optimization (6 skills)

• page-cro - Homepage, landing pages, any marketing page
• signup-flow-cro - Registration flows, account creation, trial
• onboarding-cro - Post-signup activation, first-run experience
• form-cro - Lead capture, contact, support forms
• popup-cro - Modals, overlays, slide-ins, banners
• paywall-upgrade-cro - In-app upsells, feature gates

✍️ Content & Copy (5 skills)

• copywriting - Marketing page copy, hero sections, CTAs
• copy-editing - Edit/polish existing copy, refresh outdated
• cold-email - B2B outreach sequences
• email-sequence - Automated drip campaigns, lifecycle flows
• social-content - LinkedIn, Twitter/X, Instagram content

🔍 SEO & Discovery (5 skills)

• seo-audit - Technical and on-page SEO analysis
• ai-seo - AI search optimization (Perplexity, ChatGPT, AEO)
• programmatic-seo - Scale page generation with templates
• site-architecture - URL structure, navigation, hierarchy
• schema-markup - Structured data, rich results

📊 Measurement & Strategy (7 skills)

• analytics-tracking - GA4/analytics setup and validation
• ab-test-setup - Experiment design and analysis
• marketing-ideas - 140+ SaaS marketing idea bank
• marketing-psychology - Mental models, persuasion principles
• launch-strategy - Product/feature launches and announcements
• pricing-strategy - Pricing models, packaging, monetization
• customer-research - Research synthesis and analysis

💰 Sales & Revenue (4 skills)

• revops - Lead lifecycle, MQL→SQL, revenue operations
• sales-enablement - Pitch decks, objection docs, demo scripts
• competitor-alternatives - Comparison pages, positioning
• sales-research - Competitive analysis, ICP research

🚀 Growth & Distribution (3 skills)

• free-tool-strategy - Lead magnets, marketing calculators
• referral-program - Referral, affiliate, word-of-mouth
• paid-ads - Google Ads, Meta, LinkedIn, Twitter campaigns
• ad-creative - Bulk ad generation, iteration, scaling

❌ Retention & Churn (1 skill)

• churn-prevention - Cancellation flows, save offers, dunning

Installation

Choose your method:

Option 1: CLI Install (Recommended)

# Install all skills
npx skills add coreyhaines31/marketingskills

# Install specific skills
npx skills add coreyhaines31/marketingskills --skill page-cro copywriting

# List available
npx skills add coreyhaines31/marketingskills --list

Option 2: Claude Code Plugin

# Add marketplace
/plugin marketplace add coreyhaines31/marketingskills

# Install all marketing skills
/plugin install marketing-skills

Option 3: SkillKit (Multi-Agent)

# Works across Claude Code, Cursor, Copilot, etc.
npx skillkit install coreyhaines31/marketingskills

Option 4: Git Clone

git clone https://github.com/coreyhaines31/marketingskills.git
cp -r marketingskills/skills/* ~/.claude/skills/

Usage Examples

Example 1: Create Marketing Page

> Help me write homepage copy for my SaaS

# Triggers:
# 1. product-marketing-context (reads positioning)
# 2. copywriting (writes hero section)
# 3. page-cro (suggests conversion elements)
# 4. schema-markup (adds structured data)

Example 2: Optimize Landing Page

> Improve this landing page for conversions

# Triggers:
# 1. page-cro (analyzes current design)
# 2. copywriting (suggests better copy)
# 3. ab-test-setup (recommends tests)
# 4. analytics-tracking (suggest GA4 events)

Example 3: Plan Product Launch

> Create a GTM strategy for this new feature

# Triggers:
# 1. pricing-strategy (analyze monetization)
# 2. launch-strategy (plan phases)
# 3. sales-enablement (create pitch)
# 4. email-sequence (create announcement flow)

Example 4: Email Campaign

> Create a 5-email welcome sequence

# Triggers:
# 1. product-marketing-context (messaging)
# 2. email-sequence (flow design)
# 3. copywriting (write each email)
# 4. ab-test-setup (suggest test variants)

Skill Categories by Function

🎨 Conversion

• page-cro (any page conversions)
• signup-flow-cro (registration)
• onboarding-cro (post-signup)
• form-cro (lead forms)
• popup-cro (modals/overlays)
• paywall-upgrade-cro (upsells)

📝 Content

• copywriting (core copy)
• copy-editing (polish)
• cold-email (B2B)
• email-sequence (automation)
• social-content (social media)

🔍 SEO & Data

• seo-audit (technical)
• ai-seo (AI search)
• programmatic-seo (scale)
• site-architecture (URL structure)
• schema-markup (structured data)
• analytics-tracking (setup)

🎯 Strategy

• pricing-strategy (pricing/packaging)
• launch-strategy (go-to-market)
• marketing-ideas (brainstorm)
• customer-research (insights)
• competitor-alternatives (positioning)

💰 Sales & Ops

• revops (lead lifecycle)
• sales-enablement (collateral)
• paid-ads (campaigns)
• referral-program (growth)
• churn-prevention (retention)

Configuration

Product Marketing Context File location:

• Recommended: .agents/product-marketing-context.md
• Fallback: .claude/product-marketing-context.md

Each skill checks this file first for:

• Product name/tagline
• Target audience
• Value proposition
• Brand voice
• Competitive positioning

Related Skills & Integration

Ecosystem:

• claude-seo - Deep SEO analysis integration
• claude-blog - Blog writing with SEO optimization
• deep-research-skill - Customer research backing

Workflow Example: SEO → Content → CRO → Analytics

Prompting Tips

✅ Good Prompts

"Optimize this landing page for SaaS founders. Currently at 2% conversion rate."
→ Skills contextualize with product-marketing-context

"Create a 5-email nurture sequence for enterprise prospects"
→ email-sequence + messaging + copywriting

"Compare us to [competitor] for comparison page"
→ competitor-alternatives skill

❌ Vague Prompts

"Write marketing copy" 
→ Need specifics: type of page, audience, goal

"Make this convert better"
→ Better: "What CRO changes would improve [specific page]?"

Troubleshooting

Skills not triggering? → Ensure product-marketing-context.md exists → Check file location: .agents/ or .claude/

Skills referencing old context? → Update product-marketing-context.md → Restart Claude Code

Conflicting advice across skills? → Normal—compare perspectives → Product-marketing-context provides consistency

Contributing

PRs welcome! See CONTRIBUTING.md for:

• Adding new skills
• Improving existing skills
• Sharing best practices

Built with Claude Code by @corey.co
MIT License — Use freely
Learn more: Coding for Marketers

Resources

• All 24+ skills
• Skill breakdown
• Setup guide

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Source: 1206likith/PeopleFlow — distributed by TomeVault.