copywriting

name	copywriting
description	Copywriting — headlines, value props, CTAs, conversion-oriented writing.
allowed-tools	Read, Write, Glob, Grep

Copywriting

Copywriting — headlines, value props, CTAs, conversion-oriented writing.

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When this skill activates

Implicit: when the agent/task matches the skill's domain. Explicit: "Use the copywriting skill to [task]."

Scope

This skill covers:

• [Core capability 1 — what it does well]
• [Core capability 2 — what it does well]
• [Core capability 3 — what it does well]

This skill does NOT cover:

• [Out-of-scope item 1 — refer to another skill]
• [Out-of-scope item 2]

Key concepts

• Concept 1 — one-line definition
• Concept 2 — one-line definition
• Concept 3 — one-line definition

Output

When activated, this skill produces:

• plans/marketing/<campaign>/copywriting.md — analysis / audit / brief
• Inline recommendations in the conversation

Cross-references

• plans/marketing-context.md — required hub
• .claude/workflows/marketing-rules.md — content quality rules
• skills/marketing/README.md — full kit overview

Provenance

Imported from coreyhaines31/marketingskills and adapted for ClauKit. Adaptations: ClauKit frontmatter, scoped to marketing kit namespace (/mk:), references plans/marketing-context.md. For full original content, see source repo.