| name | press-media-relations |
| slug | aaron-press-media-relations |
| displayName | Press Media Relations · 媒体分析师关系 |
| summary | 媒体名单/禁运期pitch/新闻稿/分析师简报 |
| description | Use when the user asks to "build a media list for my launch", "write a launch press release", or "pitch press under embargo"; produces a three-tier media and analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters), an embargo pitch timing skeleton keyed to the launch-registry date, a press-release draft in standard structure with no fabricated quotes or numbers, and an analyst briefing outline. Not for press-kit assets — use launch-asset-packager; not for follow-up sequence mechanics — use outreach-manager; not for post-launch news-echo monitoring — use launch-monitor. 媒体名单/禁运期pitch/新闻稿/分析师简报 |
| version | 19.2.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when a launch needs a media and analyst motion: building a tiered press list, choosing an exclusive-vs-broad embargo strategy, drafting the press release and analyst briefing, and sequencing embargoed pitches against the authoritative launch date. The list / embargo / angle / release layer above pitch execution (outreach-manager) and press-kit assets (launch-asset-packager). |
| argument-hint | <product / launch moment> [target verticals] [launch tier] [launch date] |
| metadata | {"author":"aaron-he-zhu","version":"19.2.0","discipline":"launch","phase":"mobilize","geo-relevance":"low","hermes":{"tags":["marketing","launch","mobilize"],"category":"launch"},"openclaw":{"emoji":"🚀","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Press Media Relations
Runs the media and analyst motion of a launch: a three-tier media list sized to the launch tier, embargo terms and a pitch timing skeleton keyed to the authoritative launch date, a press-release draft in standard structure, and an analyst briefing outline. It sits in the Mobilize phase of the RAMP loop and feeds two RAMP-M sub-items — embargo & partner commitments coordinated against one authoritative date/stage and media/analyst/community activation right-sized and personalized under embargo sequence (ramp-benchmark.md). It works one lever — the media/analyst channel — and hands off: the pitch sequence goes to the outreach engine for execution, and every date/stage commitment is judged against the launch-registry record, never against a date this skill picks.
Scope guard: this skill owns the media list, the embargo terms and timing, the angles, and the release/briefing drafts only. It does not build the press kit or asset manifest (that is launch-asset-packager), run multi-touch follow-up / negotiation / pipeline mechanics (that is outreach-manager, the generic outreach engine — this skill hands the pitch sequence to it), monitor post-launch news echo (that is launch-monitor with scripts/connectors/gdelt.py), decide the launch date or stage (the launch-registry record is authoritative), or compute the RAMP profile result (launch-readiness-auditor).
Quick Start
Build a media and analyst list for launching [product] in [vertical]. Launch tier: [T1/T2/T3]. Date: [from launch-registry].
Draft the launch press release for [product] — here is the message house and the approved claims.
Plan an embargoed pitch sequence for [launch moment]: who gets the exclusive feeler, who gets round one and two, and when.
Skill Contract
Expected output: a three-tier media/analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters) with a per-contact angle, embargo terms plus a pitch timing skeleton (cadence labeled Estimated; lift moment from the launch-registry record), a press-release draft with zero fabricated quotes or numbers, an analyst briefing outline, and the standard handoff summary.
