competitor-marketing-intelligence

name	competitor-marketing-intelligence
description	Use when monitoring competitor marketing activity. Intelligence reveals strategy and opportunities.

Competitor Marketing Intelligence

Competitor intel: ads they run, content they publish, social they post, partnerships they form. Track to identify shifts and opportunities.

Intelligence sources

1. Ad libraries — Meta Ads Library (free), Google Ads Transparency Center
2. SEMrush / Ahrefs — paid search keywords + spend estimates
3. SimilarWeb — traffic + source breakdown
4. Subscribe to their newsletter (manually)
5. Follow on social — track post frequency + content
6. Press releases — partnership + product launches
7. Job postings — strategic direction (new product, new market)
8. Customer reviews — what customers like/dislike about competitor

What to track quarterly

1. New product launches
2. Pricing changes
3. New marketing campaigns
4. New partnerships
5. Team expansion (hiring)
6. Funding rounds
7. PR coverage
8. SEO ranking changes (you vs them)
9. Social media engagement
10. Customer churn signals (negative reviews)

Acting on intelligence

1. Defensive: protect when they encroach on your customers
2. Offensive: capitalize on their gaps
3. Parity: match capabilities to compete
4. Differentiation: avoid head-on; play your own game
5. Acquisition target: if it makes sense
6. Partnership: if complementary

Where this fits in the X3 empire

Competitor monitoring for CardPrepAI quarterly.