youtube-shorts-strategy

name	youtube-shorts-strategy
description	Use when creating YouTube Shorts. Shorts feed audience different from long-form.

YouTube Shorts Strategy

Shorts = 60s vertical. YouTube algorithm separate from long-form. Goal: pipeline to long-form, then to subscribers.

Shorts vs long-form audience

1. Shorts audience: discovery, short attention, broader
2. Long-form audience: searched, deep interest, narrower
3. Algorithm: Shorts pushes new viewers; long-form pushes existing
4. Monetization: long-form pays better per view ($2-10 CPM vs Shorts ~$0.10-0.50)
5. Strategy: Shorts as funnel to long-form

Shorts best practices

1. 60 seconds maximum (some platforms allow shorter)
2. Vertical 9:16, 1080×1920
3. Hook in first 2 seconds
4. End with subscriber prompt
5. Cross-promote long-form (mention or end-screen)
6. Trending music when relevant
7. Caption-on default

Shorts → long-form funnel

1. Shorts viewer sees you for first time
2. Compelling content + clear long-form mention = subscribes
3. Subscriber sees long-form in subscription feed
4. Long-form converts (signup, purchase, etc.)

Measure: subs from Shorts → views on long-form → conversions. Optimize each step.

Where this fits in the X3 empire

YouTube Shorts strategy for CardPrepAI.