| name | marketing-campaign |
| description | End-to-end marketing campaign — audience research, positioning, landing page copy, email sequences, social posts, ad copy, video scripts, content calendars. Use with marketing-agent. |
| license | MIT |
| source | https://github.com/affaan-m/ECC |
Marketing Campaign
Trigger phrases: "marketing campaign", "launch campaign", "landing page copy", "email sequence", "social media posts", "ad copy", "brand positioning"
Campaign Planning
Target persona:
Pain points: what frustrates them daily?
Goals: what does success look like?
Objections: why would they not buy?
Channels: where do they spend time?
Positioning: "For [audience] who [problem], [Product] is [category] that [benefit]. Unlike [alternative], [differentiator]."
Landing Page Structure
HERO: Headline (8 words) + Subheadline + CTA + Social proof
PROBLEM: Pain described viscerally — make them nod
SOLUTION: How product solves each pain
FEATURES→BENEFITS: Feature: what it does / Benefit: why it matters
SOCIAL PROOF: 3 testimonials with specific results
FAQ: Address top 3 objections
FINAL CTA: Repeat with urgency or guarantee
Email Sequence (5 emails)
Email 1 (Day 0): Welcome + immediate value
Email 2 (Day 2): Education — counter-intuitive insight
Email 3 (Day 5): Social proof — customer story + metric
Email 4 (Day 8): Objection handling
Email 5 (Day 12): CTA with deadline
Subject ≤ 50 chars. One CTA per email.
Ad Copy (AIDA)
Attention: Interrupt scroll (bold claim / question / number)
Interest: Specific pain or benefit
Desire: Proof / before-after
Action: Clear CTA with urgency
Google Ad: Headline1 (30 chars) + Headline2 + Headline3 + Description (90 chars)
Short-Form Video Script (60-90s)
0-3s: Hook — "Stop doing X" / surprising stat
3-10s: Problem agitation
10-45s: Solution reveal / demo
45-55s: Social proof
55-90s: Single CTA
Anti-Fake-Pass
❌ Headline describes feature, not user benefit
❌ CTA says "Learn more" instead of specific action
❌ Multiple CTAs in one email
❌ Social proof without specific metrics
❌ No conversion tracking before launch
