SEO Content Writer
SEO & GEO Skills Library · 20 skills for SEO + GEO · Install all: npx skills add aaron-he-zhu/seo-geo-claude-skills
Browse all 20 skills
Research · keyword-research · competitor-analysis · serp-analysis · content-gap-analysis
Build · seo-content-writer · geo-content-optimizer · meta-tags-optimizer · schema-markup-generator
Optimize · on-page-seo-auditor · technical-seo-checker · internal-linking-optimizer · content-refresher
Monitor · rank-tracker · backlink-analyzer · performance-reporter · alert-manager
Cross-cutting · content-quality-auditor · domain-authority-auditor · entity-optimizer · memory-management
This skill creates search-engine-optimized content that ranks well while providing genuine value to readers. It applies proven SEO copywriting techniques, proper keyword integration, and optimal content structure.
When to Use This Skill
- Writing blog posts targeting specific keywords
- Creating landing pages optimized for search
- Developing pillar content for topic clusters
- Writing product descriptions for e-commerce
- Creating service pages for local SEO
- Producing how-to guides and tutorials
- Writing comparison and review articles
What This Skill Does
- Keyword Integration: Naturally incorporates target and related keywords
- Structure Optimization: Creates scannable, well-organized content
- Title & Meta Creation: Writes compelling, click-worthy titles
- Header Optimization: Uses strategic H1-H6 hierarchy
- Internal Linking: Suggests relevant internal link opportunities
- Readability Enhancement: Ensures content is accessible and engaging
- Featured Snippet Optimization: Formats for SERP feature opportunities
How to Use
Basic Content Creation
Write an SEO-optimized article about [topic] targeting the keyword [keyword]
Create a blog post for [topic] with these keywords: [keyword list]
With Specific Requirements
Write a 2,000-word guide about [topic] targeting [keyword],
include FAQ section for featured snippets
Content Briefs
Here's my content brief: [brief]. Write SEO-optimized content following this outline.
Data Sources
See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~search console connected:
Automatically pull keyword metrics (search volume, difficulty, CPC), competitor content analysis (top-ranking pages, content length, common topics), SERP features (featured snippets, PAA questions), and keyword opportunities (related keywords, question-based queries).
With manual data only:
Ask the user to provide:
- Target primary keyword and 3-5 secondary keywords
- Target audience and search intent (informational/commercial/transactional)
- Target word count and desired tone
- Any competitor URLs or content examples to reference
Proceed with the full workflow using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
Instructions
When a user requests SEO content:
-
Gather Requirements
Confirm or ask for:
### Content Requirements
**Primary Keyword**: [main keyword]
**Secondary Keywords**: [2-5 related keywords]
**Target Word Count**: [length]
**Content Type**: [blog/guide/landing page/etc.]
**Target Audience**: [who is this for]
**Search Intent**: [informational/commercial/transactional]
**Tone**: [professional/casual/technical/friendly]
**CTA Goal**: [what action should readers take]
**Competitor URLs**: [top ranking content to beat]
-
Load CORE-EEAT Quality Constraints
Before writing, load content quality standards from the CORE-EEAT Benchmark:
### CORE-EEAT Pre-Write Checklist
**Content Type**: [identified from requirements above]
**Loaded Constraints** (high-weight items for this content type):
Apply these standards while writing:
| ID | Standard | How to Apply |
|----|----------|-------------|
| C01 | Intent Alignment | Title promise must match content delivery |
| C02 | Direct Answer | Core answer in first 150 words |
| C06 | Audience Targeting | State "this article is for..." |
| C10 | Semantic Closure | Conclusion answers opening question + next steps |
| O01 | Heading Hierarchy | H1→H2→H3, no level skipping |
| O02 | Summary Box | Include TL;DR or Key Takeaways |
| O06 | Section Chunking | Each section single topic; paragraphs 3–5 sentences |
| O09 | Information Density | No filler; consistent terminology |
| R01 | Data Precision | ≥5 precise numbers with units |
| R02 | Citation Density | ≥1 external citation per 500 words |
| R04 | Evidence-Claim Mapping | Every claim backed by evidence |
| R07 | Entity Precision | Full names for people/orgs/products |
| C03 | Query Coverage | Cover ≥3 query variants (synonyms, long-tail) |
| O08 | Anchor Navigation | Table of contents with jump links |
| O10 | Multimedia Structure | Images/videos have captions and carry information |
| E07 | Practical Tools | Include downloadable templates, checklists, or calculators |
_These 16 items apply across all content types. For content-type-specific dimension weights, see the Content-Type Weight Table in [core-eeat-benchmark.md]()._
Validation Checkpoints
Input Validation
Output Validation
Example
User: "Write an SEO-optimized article about 'email marketing best practices' targeting small businesses"
Reference: See references/seo-writing-checklist.md for the full example output demonstrating a complete SEO article with meta description, H1/H2/H3 hierarchy, statistics with citations, comparison tables, FAQ section, and conclusion with CTA.
The example output demonstrates: keyword in H1 and first 100 words, statistics with sources (DMA, Emarsys), comparison tables, bullet-point lists, pro tips, FAQ section with 40-60 word answers, and a clear CTA in the conclusion.
Content Type Templates
How-To Guide
Write a how-to guide for [task] targeting [keyword]
Comparison Article
Write a comparison article: [Option A] vs [Option B] for [keyword]
Listicle
Write a list post: "X Best [Items] for [Audience/Purpose]" targeting [keyword]
Ultimate Guide
Write an ultimate guide about [topic] (3,000+ words) targeting [keyword]
Tips for Success
- Match search intent - Informational queries need guides, not sales pages
- Front-load value - Put key information early for readers and snippets
- Use data and examples - Specific beats generic every time
- Write for humans first - SEO optimization should feel natural
- Include visual elements - Break up text with images, tables, lists
- Update regularly - Fresh content signals to search engines
Reference Materials
Related Skills
Final SEO Review and CORE-EEAT Self-Check
Score content across 10 SEO factors (title, meta description, H1, keyword placement, H2s, internal links, external links, FAQ, readability, word count) and produce an Overall SEO Score out of 10.
Then verify the 16 CORE-EEAT pre-write constraints (C01, C02, C06, C10, O01, O02, O06, O09, R01, R02, R04, R07, C03, O08, O10, E07) with pass/warning/fail status. List items needing attention.
For full 80-item audit, use content-quality-auditor
