roi-calculator

# Influencer Campaign ROI Calculator Calculate ROI for: **$ARGUMENTS** ## ROI Analysis ### Campaign Investment | Cost category | Amount | Notes | |--------------|--------|-------| | Creator fees (total) | $ | | | Product / gifting value | $ | | | Shipping & logistics | $ | | | Paid amplification budget | $ | | | Software / platform tools | $ | | | Team time (internal hours × rate) | $ | | | Agency fees (if applicable) | $ | | | Content licensing / usage rights | $ | | | **TOTAL INVESTMENT** | **$** | | ### Direct Revenue Attribution | Channel | Revenue | Attribution method | |---------|---------|-------------------| | Promo code redemptions | $ | Direct | | UTM-tracked purchases | $ | Last-click | | Affiliate link sales | $ | Direct | | Whitelisted ad conversions | $ | Platform pixel | | Assisted conversions (view-through) | $ | Model-dependent | | **TOTAL ATTRIBUTED REVENUE** | **$** | | ### Core ROI Metrics $$\text{ROI} = \frac{\text{Revenue} - \text{Investment}}{\text{Investment}} \times 100$$ | Metric | Formula | Result | |--------|---------|--------| | Gross ROI | (Revenue − Investment) / Investment × 100 | ___% | | ROAS | Revenue / Ad Spend | ___× | | Net profit | Revenue − Total Investment | $ | | Break-even point | Investment / AOV | ___ orders needed | | Payback period | Investment / (Daily attributed revenue) | ___ days | ### Cost Efficiency Metrics | Metric | Formula | Result | Benchmark | |--------|---------|--------|-----------| | CPM (Cost Per Mille) | (Spend / Impressions) × 1000 | $ | $5-15 | | CPE (Cost Per Engagement) | Spend / Engagements | $ | $0.10-1.00 | | CPC (Cost Per Click) | Spend / Clicks | $ | $0.50-3.00 | | CPA (Cost Per Acquisition) | Spend / Conversions | $ | Industry varies | | CPV (Cost Per View) | Spend / Video Views | $ | $0.01-0.05 | | Cost Per Creator | Total Spend / Creators | $ | | ### Earned Media Value (EMV) | Content type | Quantity | Equivalent ad value (each) | Total EMV | |-------------|----------|--------------------------|-----------| | Instagram posts | | $ | $ | | Instagram Stories | | $ | $ | | Instagram Reels | | $ | $ | | TikTok videos | | $ | $ | | YouTube videos | | $ | $ | | Twitter/X posts | | $ | $ | | Blog posts | | $ | $ | | UGC repurposed as ads | | $ | $ | | **TOTAL EMV** | | | **$** | **EMV multiplier**: Total EMV / Total Investment = ___× ### Halo Effects (Indirect Value) Quantify or estimate indirect benefits: | Halo effect | Estimated value | Measurement | |-------------|----------------|-------------| | Brand search lift | | Google Trends / branded search volume | | Social follower growth | | New followers × LTV of follower | | Website traffic uplift | | Sessions increase × avg session value | | Email / SMS signups | | Signups × email subscriber LTV | | Organic mentions / WOM | | Volume × estimated reach value | | Content library value | | # assets × cost to produce equivalent | | **TOTAL HALO VALUE** | **$** | | ### Full-Picture ROI | Component | Value | |-----------|-------| | Direct revenue | $ | | EMV | $ | | Halo value (estimated) | $ | | **Total value generated** | **$** | | Total investment | $ | | **Full-picture ROI** | **___%** | ### Scenario Comparison | Scenario | Investment | Projected revenue | ROI | ROAS | Risk | |----------|-----------|-------------------|-----|------|------| | Conservative | $ | $ | % | × | Low | | Base case | $ | $ | % | × | Medium | | Optimistic | $ | $ | % | × | High | ### Sensitivity Analysis What if key variables change? | Variable change | Impact on ROI | |----------------|---------------| | Creator fees +20% | ROI → ___% | | Creator fees −20% | ROI → ___% | | Conversion rate +50% | ROI → ___% | | Conversion rate −50% | ROI → ___% | | Paid boost budget doubled | ROI → ___% | | Zero paid amplification | ROI → ___% | ### Recommendation **Invest / Scale / Hold / Reduce / Cut** — with rationale: > ### Comparison to Alternatives | Channel | Typical CPA | Typical ROAS | This campaign | |---------|------------|-------------|---------------| | Influencer (this) | $ | × | ✅ | | Paid social (Meta) | $ | × | | | Google Ads (search) | $ | × | | | TV / OOH | $ | × | | | PR / earned | $ | × | |