| name | hormozi-branding |
| description | This skill should be used when the user asks to make a brand more memorable, become the obvious name in a category, build authority, or strengthen long-horizon demand. |
Hormozi Branding
Build fame, authority, association, and brand-driven demand.
Use Cases
- Make this brand more memorable
- How do we become the obvious name in this category?
- What associations should our brand build?
Primary Outputs
- brand association map
- fame/authority strategy
- brand-to-sales translation memo
- pivot/growth plan
Hard Boundaries
- Not short-term direct-response ad production
- Not offer/pricing diagnosis
- Not launch ops
Composition
- Composes with:
hormozi-proof, hormozi-goated-ads, hormozi-launch-campaigns
- Preferred sequence: Use when the constraint is memorability or long-horizon demand, not short-term conversion.
Source Loading Rules
- Start with
references/framework.md.
- Then open
references/source-map.md for exact source ownership and sibling handoffs.
- If local raw source markdown exists under
references/raw/, use it selectively.
- Do not dump long source excerpts into the response.
Required Assets
- association-map
- fame-plays
- brand-to-sales-sheet
Trigger Examples
- Make this brand more memorable
- How do we become the obvious name in this category?
- What associations should our brand build?
Non-Trigger Examples
- Write 20 direct-response ads
- Fix our close script
