| name | hormozi-hooks |
| description | This skill should be used when the user asks for hooks for ads, content, email, or social, wants to improve weak openings, or wants to adapt hooks across channels. |
Hormozi Hooks
Generate, score, and adapt hooks across channels using Hormozi hook frameworks.
Use Cases
- Give me 30 hooks for this offer
- Improve these opening lines
- Adapt these hooks for email and YouTube
Primary Outputs
- hook bank by angle
- platform adaptation matrix
- test shortlist
- verbal/nonverbal hook variants
Hard Boundaries
- Not full ad assembly
- Not offer diagnosis
- Not brand strategy
Composition
- Composes with:
hormozi-goated-ads, hormozi-leads, hormozi-launch-campaigns
- Preferred sequence: Use before goated-ads when only the opening needs work.
Source Loading Rules
- Start with
references/framework.md.
- Then open
references/source-map.md for exact source ownership and sibling handoffs.
- If local raw source markdown exists under
references/raw/, use it selectively.
- Do not dump long source excerpts into the response.
Required Assets
- hook-angle-matrix
- platform-hook-sheet
- hook-test-grid
Trigger Examples
- Give me 30 hooks for this offer
- Improve these opening lines
- Adapt these hooks for email and YouTube
Non-Trigger Examples
- Write the whole ad campaign
- Diagnose our pricing model
