| name | hormozi-goated-ads |
| description | This skill should be used when the user asks for direct-response ad concepts, paid creative angles, scalable ad variations, or wants to turn an offer into a set of ads. |
Hormozi GOATed Ads
Turn offers into ad concepts and creative testing plans using GOATed Ads structure.
Use Cases
- Turn this offer into 12 ad concepts
- Make paid social ads that can scale
- Generate hook/meat/CTA variants
Primary Outputs
- ad concept matrix
- hook/meat/CTA set
- creative batch brief
- testing plan
Hard Boundaries
- Not channel-selection strategy
- Not pure-hook generation only
- Not launch-funnel orchestration
Composition
- Composes with:
hormozi-hooks, hormozi-leads, hormozi-proof
- Preferred sequence: Use after the offer and audience are clear.
Source Loading Rules
- Start with
references/framework.md.
- Then open
references/source-map.md for exact source ownership and sibling handoffs.
- If local raw source markdown exists under
references/raw/, use it selectively.
- Do not dump long source excerpts into the response.
Required Assets
- ad-assembly-sheet
- creative-batch-plan
- cta-library
Trigger Examples
- Turn this offer into 12 ad concepts
- Make paid social ads that can scale
- Generate hook/meat/CTA variants
Non-Trigger Examples
- Which lead channel should we choose?
- Build a VSL launch funnel
