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"Competitors vs [us]" comparison pages — positioning, copy patterns, schema.
Mit Codex oder Claude installieren Kopieren Sie diesen Prompt, fügen Sie ihn in Codex, Claude oder einen anderen Assistant ein und lassen Sie die Skill-Seite prüfen und installieren.
Basierend auf der SOC-Berufsklassifikation
| name | competitor-alternatives |
| description | "Competitors vs [us]" comparison pages — positioning, copy patterns, schema. |
"Competitors vs [us]" comparison pages — positioning, copy patterns, schema.
Implicit: when the agent/task matches the skill's domain. Explicit: "Use the competitor-alternatives skill to [task]."
This skill covers:
This skill does NOT cover:
When activated, this skill produces:
plans/marketing/<campaign>/competitor-alternatives.md — analysis / audit / briefplans/marketing-context.md — required hub.claude/workflows/marketing-rules.md — content quality rulesskills/marketing/README.md — full kit overviewImported from coreyhaines31/marketingskills and adapted for ClauKit. Adaptations: ClauKit frontmatter, scoped to marketing kit namespace (/mk:), references plans/marketing-context.md. For full original content, see source repo.
Use when you need to plan technical solutions that are scalable, secure, and maintainable.
Conversion Rate Optimization — landing pages, signup flows, popups, A/B tests. 25-point framework.
WordPress REST API client — connect to a live WP site to publish/update posts & pages (draft→publish), upload media, manage categories/tags, write Yoast/RankMath SEO meta, and audit existing content. Use when pushing generated marketing content to WordPress or auditing live WP articles. Auth via Application Passwords (env vars only). Consumer/client skill (not for building WP plugin endpoints).
WordPress MCP wrapper. Activate for WordPress content ops via an MCP server when available; else falls back to the wordpress-rest curl path. Manages posts, pages, media, taxonomies, SEO meta.
Multi-MCP marketing orchestrator. Activated by /mk:campaign and Phase 9 (Measure) of the marketing workflow. Coordinates across GA4, GSC, SendGrid/Resend, and ReviewWeb MCP wrappers for full-funnel campaign execution + measurement.
Google Analytics 4 MCP wrapper. Activate when user needs traffic reports, real-time data, attribution, or any GA4 metrics. Routes to MCP tools if available, else falls back to manual CSV export.