weekly-marketing-report

Detect winners, decaying posts, striking-distance keywords, and surprise wins. Computes week-over-week deltas from GSC + Fathom + Kit snapshots across the current and previous weeks.

Orchestrator. Runs all 6 fetchers and 3 analyzers in dependency order, assembles the full markdown report, creates a Google Doc in a configured Drive folder, persists everything to the snapshot store. Returns the doc URL.

Pull 90-day pageviews, uniques, top referrers, and tracked events from Fathom Analytics, aggregated by ISO week and by page path.

Pull primary-tag audience size, weekly new-signup history, and per-post attribution counts from Kit (ConvertKit) v4. CC4M stores subscribers by tag, not form, so this skill is tag-driven.

Run Google PageSpeed Insights against every post URL plus the homepage, capturing Core Web Vitals (LCP, CLS, INP) and failing audit IDs for both mobile and desktop.

Surface technical, indexation, and on-page SEO issues as a prioritized fix list. Reads all fetcher snapshots; produces a sorted list of issues with severity, effort estimate, and recommended action.

Generate the punchy Sunday-morning email body from the week's insights, send via Resend with a link to the full Google Doc. The thing you'll actually read.

Pull 90-day rolling per-page Google Search Console data (clicks, impressions, CTR, position, top queries) plus URL Inspection indexation status. Aggregates by ISO week so analyzers can do clean WoW math.

Recommend new posts to add to the content backlog and existing posts to refresh, based on GSC + DataForSEO + posts manifest. Caps suggestions to keep signal high.

Get keyword volume, difficulty, and SERP composition from DataForSEO for the union of tracked keywords (from post frontmatter) and discovered keywords (from GSC, ranking 1-30 with meaningful impressions). Cost-disciplined.

Read the canonical list of posts from the claudecodeformarketers.com repo, normalize frontmatter, flag missing fields. Source of truth every other skill joins against. Run first in the weekly pipeline.