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Detect winners, decaying posts, striking-distance keywords, and surprise wins. Computes week-over-week deltas from GSC + Fathom + Kit snapshots across the current and previous weeks.
Codex または Claude でインストール この Prompt をコピーして Codex、Claude、または他のアシスタントに貼り付けると、Skill ページを確認してインストールできます。
SOC 職業分類に基づく
Orchestrator. Runs all 6 fetchers and 3 analyzers in dependency order, assembles the full markdown report, creates a Google Doc in a configured Drive folder, persists everything to the snapshot store. Returns the doc URL.
Pull 90-day pageviews, uniques, top referrers, and tracked events from Fathom Analytics, aggregated by ISO week and by page path.
Pull primary-tag audience size, weekly new-signup history, and per-post attribution counts from Kit (ConvertKit) v4. CC4M stores subscribers by tag, not form, so this skill is tag-driven.
Run Google PageSpeed Insights against every post URL plus the homepage, capturing Core Web Vitals (LCP, CLS, INP) and failing audit IDs for both mobile and desktop.
Surface technical, indexation, and on-page SEO issues as a prioritized fix list. Reads all fetcher snapshots; produces a sorted list of issues with severity, effort estimate, and recommended action.
Generate the punchy Sunday-morning email body from the week's insights, send via Resend with a link to the full Google Doc. The thing you'll actually read.
| name | analyze-content-performance |
| description | Detect winners, decaying posts, striking-distance keywords, and surprise wins. Computes week-over-week deltas from GSC + Fathom + Kit snapshots across the current and previous weeks. |
Reads the current and previous week's search-console.json, fathom.json, kit.json, and posts.json. Emits insights.content_perf.
python .claude/skills/analyze-content-performance/scripts/analyze.py [--week 2026-W18]
Requires at least two consecutive weeks of fetcher data for WoW analysis. First-run output is partial — note this in the report.
See plan.md §3.8 for the full schema. Sections:
headline — top-line WoW deltas (clicks, signups, mover count)winners_this_week — top movers updecaying_posts — posts trending down 4+ weeksstriking_distance_keywords — keywords ranking position 8–20 with ≥50 weekly impressionssurprise_winners — posts ranking well for keywords they didn't declaresignup_attribution — signups by source page (when Fathom/Kit data permits)impressions × (1 / position).