awesome-gtm-skills

Generate a targeted lead list with Apollo — filter by title, company size, industry, tech stack — and export to CSV/HubSpot/Sheets. Use when the user says "build me a prospect list", "find 100 VPs of X", or "source leads for the campaign".

Build a competitive battlecard — when to land-grab vs. when to walk away, key wedges, objection handling, landmines to set. Use on "build a battlecard against <competitor>", "how do we beat <X>", or "compete review".

Check Google Calendar availability and book meetings — find slots across time zones, send invites, hold prep time. Use on "find time with X", "book a demo", "check my availability next week".

Write high-response cold emails — short, specific, prospect-centric. Use when the user asks to "write a cold email", "rewrite my outbound", or "this email is getting no replies". Produces 3 variants with rationale.

Run a cold email outreach campaign via Gmail. Use when the user wants to send personalized cold emails to a list of prospects, draft outbound sequences, or launch a small outreach batch from a CSV/sheet of leads. Proactively invoke when the user mentions "send cold emails", "outreach campaign", or "blast my leads".

Prep for a discovery call — research the account, the attendee, set hypothesis for their pains, write the question stack, define success. Use on "prep for my discovery call", "research this account before tomorrow", or "what should I ask <prospect>?".

Send follow-up emails on threads that haven't replied — 3, 7, 14 day cadence with fresh angles. Reads sent folder, identifies no-reply threads, drafts context-aware follow-ups. Trigger on "send follow-ups", "bump my cold emails", or "who hasn't replied?".

Build a go-to-market launch plan for a new product, feature, or segment — audience, channels, narrative, sequencing, metrics. Use on "launch plan for <product>", "GTM for the new feature", or "how do we take this to market?".

Enrich HubSpot contacts and companies with missing fields (title, industry, employee count, LinkedIn URL). Use when the user wants to clean up a HubSpot list, fill gaps in CRM data, or prep a segment for campaign targeting. Trigger on "enrich my HubSpot contacts" or "fill in missing CRM fields".

Define a crisp Ideal Customer Profile (ICP) — firmographics, technographics, triggers, disqualifiers — through a structured interview. Use when the user says "define my ICP", "who should I sell to", or "tighten my targeting". Required before any outbound campaign.

Triage Intercom conversations — classify by intent (bug, question, expansion, churn risk), assign, draft responses, escalate hot issues. Use on "triage my Intercom queue", "summarize open tickets", or "flag expansion opportunities in support".

Research a LinkedIn prospect or company before reaching out. Use when the user wants a one-page brief on a person or company — role history, recent posts, hiring signals, hooks for outreach. Invoke on "research this prospect", "LinkedIn brief", or "give me talking points on X".

Build and launch a drip email campaign in Mailchimp — create audience segments, design the sequence, schedule sends, report open/click rates. Use on "set up a nurture campaign", "launch a drip", or "send the newsletter to <segment>".

Score a deal against MEDDIC (or MEDDPICC) — Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion (+Paper, +Competition). Surface gaps and the next call's agenda. Use on "qualify this deal", "MEDDIC review", or "why is this opp stuck?".

Build product positioning and messaging using April Dunford's framework — competitive alternatives, unique attributes, value, best-fit customer. Use on "help me position my product", "write my messaging", "rewrite the homepage hero", or "my pitch isn't landing".

Maintain a lightweight sales pipeline in Notion — create deal pages, move stages, log activity, generate weekly summaries. For founders and small teams without a full CRM. Trigger on "add this deal to Notion", "update my Notion pipeline", or "summarize my Notion deals".

Build buyer personas grounded in real customer interviews — goals, pains, JTBD, information diet, objections. Use on "build personas for <product>", "who is <role> really?", or "tighten my buyer persona".

Generate a discovery or demo call script tailored to the prospect's role and known pains — opener, discovery questions, demo path, objection handling, close. Use on "prep a script for my demo", "discovery call with <role>", or "script for the call tomorrow".

Analyze the sales pipeline — coverage, conversion rates, stage aging, slip risk, forecast — and surface the 3 actions that move the number. Use on "pipeline review", "forecast for the quarter", or "which deals are slipping?".

Bulk-update Salesforce opportunities — stage, close date, amount, next-step notes — from a spreadsheet or conversation. Use when the user says "update my Salesforce pipeline", "push deal notes to SFDC", or "log these meeting outcomes".

Sync data between Google Sheets and a CRM (HubSpot/Salesforce) — push sheet rows as contacts/deals, or pull CRM records into a sheet for reporting. Use on "sync this sheet to HubSpot", "pull my pipeline into Sheets", or "build a weekly CRM report".

Post GTM alerts to Slack — new signups, big deals, churn risks, pipeline summaries. Use when the user wants a recurring or one-off Slack notification from CRM/billing/product data. Trigger on "post to Slack", "notify the team in

Generate MRR/ARR reports from Stripe — new, expansion, contraction, churn — broken down by plan or segment. Use on "what's my MRR?", "weekly revenue report", "churn this month", or "show me expansion".

Engage on Twitter/X for social selling — monitor keywords, find relevant threads, draft thoughtful replies, track engagement with ICP accounts. Use on "warm up prospects on Twitter", "monitor X for <keyword>", or "draft replies to these posts".

Pull Zoom recordings/transcripts, extract deal-relevant notes (pains, budget, timeline, next steps), and log them to the CRM. Use on "summarize my demo from yesterday", "extract MEDDIC from this call", or "log Zoom notes to HubSpot".