TheMattBerman/scrollclaw

scrollclaw-brand-setup

One-time brand initialization. Given a brand name and URL, researches the brand and generates the three workspace/brand/ files that the rest of the pipeline reads. Run once per brand before any campaign work.

원문 언어: 영어

scrollclaw

Router and orchestrator for AI UGC video production. Use for broad outcome requests like making a UGC video or running a campaign; it routes step-specific requests to the right sub-skill and can drive the full pipeline from persona research through…

원문 언어: 영어

scrollclaw-system

ScrollClaw system — core doctrine, format selection, pipeline routing, and anti-patterns. Loaded into every UGC conversation.

원문 언어: 영어

scrollclaw-assemble

Assembly stage for UGC videos. Handles stitch mode, post mode, captions mode, or full-assemble mode when the user is explicitly working on finalizing an existing campaign video.

원문 언어: 영어

scrollclaw-animate

Animate first frames into A-roll talking head clips. Uses Sora 2 via fal.ai (primary) with Kling 3 auto-fallback when Sora is unavailable or sunset.

원문 언어: 영어

scrollclaw-broll

Generate B-roll environment and product shots with Kling 3 via fal.ai. Environment matching, cut timing, and visual-only clips that play under continuous voice.

원문 언어: 영어

scrollclaw-first-frame

Generate the canonical first frame with Nano Banana 2. Composition, character, environment, and color — all locked before animation. The visual design gate.

원문 언어: 영어

scrollclaw-persona

Start of the UGC pipeline for persona research, creator profiles, format selection, and scriptwriting. Use when the user is clearly asking for messaging work rather than broad full-pipeline orchestration.

원문 언어: 영어

scrollclaw-score

Score UGC videos for virality before publishing. 7 criteria, 0-100 each. Only 70+ gets published.

원문 언어: 영어