scrollclaw

One-time brand initialization. Given a brand name and URL, researches the brand and generates the three workspace/brand/ files that the rest of the pipeline reads. Run once per brand before any campaign work.

Router and orchestrator for AI UGC video production. Use for broad outcome requests like making a UGC video or running a campaign; it routes step-specific requests to the right sub-skill and can drive the full pipeline from persona research through virality-scored video.

ScrollClaw system — core doctrine, format selection, pipeline routing, and anti-patterns. Loaded into every UGC conversation.

Assembly stage for UGC videos. Handles stitch mode, post mode, captions mode, or full-assemble mode when the user is explicitly working on finalizing an existing campaign video.

Animate first frames into A-roll talking head clips. Uses Sora 2 via fal.ai (primary) with Kling 3 auto-fallback when Sora is unavailable or sunset.

Generate B-roll environment and product shots with Kling 3 via fal.ai. Environment matching, cut timing, and visual-only clips that play under continuous voice.

Generate the canonical first frame with Nano Banana 2. Composition, character, environment, and color — all locked before animation. The visual design gate.

Start of the UGC pipeline for persona research, creator profiles, format selection, and scriptwriting. Use when the user is clearly asking for messaging work rather than broad full-pipeline orchestration.

Score UGC videos for virality before publishing. 7 criteria, 0-100 each. Only 70+ gets published.