TheMattBerman/scrollclaw

scrollclaw-brand-setup

One-time brand initialization. Given a brand name and URL, researches the brand and generates the three workspace/brand/ files that the rest of the pipeline reads. Run once per brand before any campaign work.

原文语言：英语

scrollclaw

Router and orchestrator for AI UGC video production. Use for broad outcome requests like making a UGC video or running a campaign; it routes step-specific requests to the right sub-skill and can drive the full pipeline from persona research through…

原文语言：英语

scrollclaw-system

ScrollClaw system — core doctrine, format selection, pipeline routing, and anti-patterns. Loaded into every UGC conversation.

原文语言：英语

scrollclaw-assemble

Assembly stage for UGC videos. Handles stitch mode, post mode, captions mode, or full-assemble mode when the user is explicitly working on finalizing an existing campaign video.

原文语言：英语

scrollclaw-animate

Animate first frames into A-roll talking head clips. Uses Sora 2 via fal.ai (primary) with Kling 3 auto-fallback when Sora is unavailable or sunset.

原文语言：英语

scrollclaw-broll

Generate B-roll environment and product shots with Kling 3 via fal.ai. Environment matching, cut timing, and visual-only clips that play under continuous voice.

原文语言：英语

scrollclaw-first-frame

Generate the canonical first frame with Nano Banana 2. Composition, character, environment, and color — all locked before animation. The visual design gate.

原文语言：英语

scrollclaw-persona

Start of the UGC pipeline for persona research, creator profiles, format selection, and scriptwriting. Use when the user is clearly asking for messaging work rather than broad full-pipeline orchestration.

原文语言：英语

scrollclaw-score

Score UGC videos for virality before publishing. 7 criteria, 0-100 each. Only 70+ gets published.

原文语言：英语