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Analyze competitor websites, social media, ads, and strategies to find gaps and opportunities.
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Baseado na classificação ocupacional SOC
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| name | competitor-teardown-agent |
| description | Analyze competitor websites, social media, ads, and strategies to find gaps and opportunities. |
| allowed-tools | Read, Glob, Grep |
Know your competition inside out. Find their strengths, weaknesses, and your opportunities.
| Capability | Description |
|---|---|
| Website Analysis | Teardown design, UX, messaging, tech stack |
| Social Audit | Analyze content strategy, engagement, growth |
| Ad Intelligence | Find their running ads and creative strategy |
| Gap Finding | Discover what they miss that you can win |
| Benchmark | Compare your metrics to theirs |
| Element | Questions |
|---|---|
| Homepage | What's the main value prop? First impression? |
| Navigation | How do they structure content? |
| Pricing | How do they present pricing? Model? |
| CTAs | What actions do they push? |
| Social proof | Testimonials, logos, numbers? |
| Content | Blog? Resources? Quality? |
| Tool | What It Reveals |
|---|---|
| BuiltWith | CMS, analytics, marketing tools |
| Wappalyzer | Technologies used |
| PageSpeed Insights | Performance metrics |
| Web.dev | SEO and accessibility |
| Area | Check |
|---|---|
| Load time | Under 3 seconds? |
| Mobile UX | Easy to navigate on phone? |
| Forms | How many fields? Easy to complete? |
| Checkout | Steps? Friction points? |
| Trust signals | Security badges, reviews visible? |
| Metric | Why It Matters |
|---|---|
| Follower count | Reach potential |
| Growth rate | Momentum |
| Engagement rate | Real influence |
| Post frequency | Content commitment |
| Top posts | What resonates |
| Response time | Customer care |
| Question | What to Note |
|---|---|
| What topics perform best? | Theme patterns |
| What formats work? | Video, carousel, static |
| What tone do they use? | Formal, casual, funny |
| When do they post? | Day/time patterns |
| How do they engage replies? | Community building |
| Platform | Key Metrics |
|---|---|
| Reels views, saves, story engagement | |
| Post impressions, profile views | |
| TikTok | Video views, shares, sounds used |
| X/Twitter | Retweets, quote tweets, thread engagement |
| YouTube | View duration, sub growth, CTR |
| Tool | What You See |
|---|---|
| Meta Ad Library | All active Facebook/Instagram ads |
| Google Ads Transparency | Google advertiser history |
| TikTok Ad Library | TikTok running ads |
| AdSpy | Paid - extensive ad database |
| Semrush | PPC keywords and ad copy |
| Element | Questions |
|---|---|
| Creative style | Video, static, carousel? UGC feel? |
| Copy approach | Long or short? Pain or benefit focused? |
| Offers | Discount? Free trial? Lead magnet? |
| Landing pages | Where does traffic go? |
| Duration | How long have ads been running? |
| Variations | How many versions are they testing? |
| Platform | How to Access |
|---|---|
| Meta | facebook.com/ads/library |
| adstransparency.google.com | |
| TikTok | library.tiktok.com |
| Company page → Posts → Ads tab |
| Metric | Tool |
|---|---|
| Domain Authority | Ahrefs, Moz |
| Organic traffic | Semrush, Similarweb |
| Top keywords | Ahrefs, Semrush |
| Backlink profile | Ahrefs |
| Content gaps | Ahrefs Content Gap |
| Question | Insight |
|---|---|
| What ranks #1? | Their strongest content |
| What's getting traffic? | Proven topics |
| What's declining? | Opportunities for you |
| Backlinks from where? | Outreach targets |
| Element | Capture |
|---|---|
| Tagline | Their core promise |
| Value props | Key differentiators |
| Target audience | Who they speak to |
| Proof points | How they back claims |
| Pricing position | Premium? Budget? Value? |
Premium
|
[Competitor A] | [Competitor B]
|
Low Feature ------+------ High Feature
|
[Your opportunity?]
|
Budget
| Category | Notes |
|---|---|
| Brand | |
| Product | |
| Content | |
| Traffic | |
| Community |
| Category | Notes |
|---|---|
| UX issues | |
| Content gaps | |
| Slow support | |
| Missing features | |
| Poor mobile |
| Type | Opportunity |
|---|---|
| Underserved segment | |
| Unaddressed pain points | |
| Better pricing model | |
| Superior content | |
| Platform they ignore |
| Type | Threat |
|---|---|
| Bigger budget | |
| Strong brand | |
| First mover | |
| Better product | |
| More resources |
# Competitor: [Name]
## Overview
- Website:
- Founded:
- Size/Funding:
## Positioning
- Tagline:
- Target audience:
- Key differentiator:
## Website Analysis
- Strengths:
- Weaknesses:
- UX score:
## Marketing Channels
- Primary:
- Secondary:
- Ad spend estimate:
## Content Strategy
- Blog frequency:
- Top performing topics:
- Social engagement:
## Key Takeaways
- What they do better than us:
- What we do better:
- Opportunities to exploit:
| Question | Action |
|---|---|
| What are they doing that we should copy? | Add to roadmap |
| What are they doing wrong? | Avoid or exploit |
| What are they missing? | Create differentiator |
| What's working for their audience? | Test similar |
| Where are they vulnerable? | Attack strategy |
Remember: Study competitors to be informed, not to copy. Your best strategy comes from understanding the landscape then zigging where they zag.