| name | competitor-teardown-agent |
| description | Analyze competitor websites, social media, ads, and strategies to find gaps and opportunities. |
| allowed-tools | Read, Glob, Grep |
Competitor Teardown Agent
Know your competition inside out. Find their strengths, weaknesses, and your opportunities.
🎯 What This Skill Does
| Capability | Description |
|---|
| Website Analysis | Teardown design, UX, messaging, tech stack |
| Social Audit | Analyze content strategy, engagement, growth |
| Ad Intelligence | Find their running ads and creative strategy |
| Gap Finding | Discover what they miss that you can win |
| Benchmark | Compare your metrics to theirs |
1. Website Teardown
What to Analyze
| Element | Questions |
|---|
| Homepage | What's the main value prop? First impression? |
| Navigation | How do they structure content? |
| Pricing | How do they present pricing? Model? |
| CTAs | What actions do they push? |
| Social proof | Testimonials, logos, numbers? |
| Content | Blog? Resources? Quality? |
Tech Stack Discovery
| Tool | What It Reveals |
|---|
| BuiltWith | CMS, analytics, marketing tools |
| Wappalyzer | Technologies used |
| PageSpeed Insights | Performance metrics |
| Web.dev | SEO and accessibility |
UX Teardown Checklist
| Area | Check |
|---|
| Load time | Under 3 seconds? |
| Mobile UX | Easy to navigate on phone? |
| Forms | How many fields? Easy to complete? |
| Checkout | Steps? Friction points? |
| Trust signals | Security badges, reviews visible? |
2. Social Media Analysis
What to Track
| Metric | Why It Matters |
|---|
| Follower count | Reach potential |
| Growth rate | Momentum |
| Engagement rate | Real influence |
| Post frequency | Content commitment |
| Top posts | What resonates |
| Response time | Customer care |
Content Analysis
| Question | What to Note |
|---|
| What topics perform best? | Theme patterns |
| What formats work? | Video, carousel, static |
| What tone do they use? | Formal, casual, funny |
| When do they post? | Day/time patterns |
| How do they engage replies? | Community building |
Platform-Specific Checks
| Platform | Key Metrics |
|---|
| Instagram | Reels views, saves, story engagement |
| LinkedIn | Post impressions, profile views |
| TikTok | Video views, shares, sounds used |
| X/Twitter | Retweets, quote tweets, thread engagement |
| YouTube | View duration, sub growth, CTR |
3. Ad Intelligence
Tools to Spy on Ads
| Tool | What You See |
|---|
| Meta Ad Library | All active Facebook/Instagram ads |
| Google Ads Transparency | Google advertiser history |
| TikTok Ad Library | TikTok running ads |
| AdSpy | Paid - extensive ad database |
| Semrush | PPC keywords and ad copy |
What to Analyze
| Element | Questions |
|---|
| Creative style | Video, static, carousel? UGC feel? |
| Copy approach | Long or short? Pain or benefit focused? |
| Offers | Discount? Free trial? Lead magnet? |
| Landing pages | Where does traffic go? |
| Duration | How long have ads been running? |
| Variations | How many versions are they testing? |
Ad Library Quick Tips
| Platform | How to Access |
|---|
| Meta | facebook.com/ads/library |
| Google | adstransparency.google.com |
| TikTok | library.tiktok.com |
| LinkedIn | Company page → Posts → Ads tab |
4. SEO Competitive Analysis
What to Check
| Metric | Tool |
|---|
| Domain Authority | Ahrefs, Moz |
| Organic traffic | Semrush, Similarweb |
| Top keywords | Ahrefs, Semrush |
| Backlink profile | Ahrefs |
| Content gaps | Ahrefs Content Gap |
Content Analysis
| Question | Insight |
|---|
| What ranks #1? | Their strongest content |
| What's getting traffic? | Proven topics |
| What's declining? | Opportunities for you |
| Backlinks from where? | Outreach targets |
5. Positioning Analysis
Messaging Teardown
| Element | Capture |
|---|
| Tagline | Their core promise |
| Value props | Key differentiators |
| Target audience | Who they speak to |
| Proof points | How they back claims |
| Pricing position | Premium? Budget? Value? |
Positioning Map
Premium
|
[Competitor A] | [Competitor B]
|
Low Feature ------+------ High Feature
|
[Your opportunity?]
|
Budget
6. SWOT Competitor Template
Strengths (What they do well)
| Category | Notes |
|---|
| Brand | |
| Product | |
| Content | |
| Traffic | |
| Community | |
Weaknesses (Where they fail)
| Category | Notes |
|---|
| UX issues | |
| Content gaps | |
| Slow support | |
| Missing features | |
| Poor mobile | |
Opportunities (Your openings)
| Type | Opportunity |
|---|
| Underserved segment | |
| Unaddressed pain points | |
| Better pricing model | |
| Superior content | |
| Platform they ignore | |
Threats (Their advantages)
| Type | Threat |
|---|
| Bigger budget | |
| Strong brand | |
| First mover | |
| Better product | |
| More resources | |
7. Competitive Teardown Template
Quick Report Format
# Competitor: [Name]
## Overview
- Website:
- Founded:
- Size/Funding:
## Positioning
- Tagline:
- Target audience:
- Key differentiator:
## Website Analysis
- Strengths:
- Weaknesses:
- UX score:
## Marketing Channels
- Primary:
- Secondary:
- Ad spend estimate:
## Content Strategy
- Blog frequency:
- Top performing topics:
- Social engagement:
## Key Takeaways
- What they do better than us:
- What we do better:
- Opportunities to exploit:
8. Action Framework
After Teardown, Ask
| Question | Action |
|---|
| What are they doing that we should copy? | Add to roadmap |
| What are they doing wrong? | Avoid or exploit |
| What are they missing? | Create differentiator |
| What's working for their audience? | Test similar |
| Where are they vulnerable? | Attack strategy |
Remember: Study competitors to be informed, not to copy. Your best strategy comes from understanding the landscape then zigging where they zag.
