competitor-teardown-agent

name	competitor-teardown-agent
description	Analyze competitor websites, social media, ads, and strategies to find gaps and opportunities.
allowed-tools	Read, Glob, Grep

Competitor Teardown Agent

Know your competition inside out. Find their strengths, weaknesses, and your opportunities.

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🎯 What This Skill Does

Capability	Description
Website Analysis	Teardown design, UX, messaging, tech stack
Social Audit	Analyze content strategy, engagement, growth
Ad Intelligence	Find their running ads and creative strategy
Gap Finding	Discover what they miss that you can win
Benchmark	Compare your metrics to theirs

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1. Website Teardown

What to Analyze

Element	Questions
Homepage	What's the main value prop? First impression?
Navigation	How do they structure content?
Pricing	How do they present pricing? Model?
CTAs	What actions do they push?
Social proof	Testimonials, logos, numbers?
Content	Blog? Resources? Quality?

Tech Stack Discovery

Tool	What It Reveals
BuiltWith	CMS, analytics, marketing tools
Wappalyzer	Technologies used
PageSpeed Insights	Performance metrics
Web.dev	SEO and accessibility

UX Teardown Checklist

Area	Check
Load time	Under 3 seconds?
Mobile UX	Easy to navigate on phone?
Forms	How many fields? Easy to complete?
Checkout	Steps? Friction points?
Trust signals	Security badges, reviews visible?

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2. Social Media Analysis

What to Track

Metric	Why It Matters
Follower count	Reach potential
Growth rate	Momentum
Engagement rate	Real influence
Post frequency	Content commitment
Top posts	What resonates
Response time	Customer care

Content Analysis

Question	What to Note
What topics perform best?	Theme patterns
What formats work?	Video, carousel, static
What tone do they use?	Formal, casual, funny
When do they post?	Day/time patterns
How do they engage replies?	Community building

Platform-Specific Checks

Platform	Key Metrics
Instagram	Reels views, saves, story engagement
LinkedIn	Post impressions, profile views
TikTok	Video views, shares, sounds used
X/Twitter	Retweets, quote tweets, thread engagement
YouTube	View duration, sub growth, CTR

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3. Ad Intelligence

Tools to Spy on Ads

Tool	What You See
Meta Ad Library	All active Facebook/Instagram ads
Google Ads Transparency	Google advertiser history
TikTok Ad Library	TikTok running ads
AdSpy	Paid - extensive ad database
Semrush	PPC keywords and ad copy

What to Analyze

Element	Questions
Creative style	Video, static, carousel? UGC feel?
Copy approach	Long or short? Pain or benefit focused?
Offers	Discount? Free trial? Lead magnet?
Landing pages	Where does traffic go?
Duration	How long have ads been running?
Variations	How many versions are they testing?

Ad Library Quick Tips

Platform	How to Access
Meta	facebook.com/ads/library
Google	adstransparency.google.com
TikTok	library.tiktok.com
LinkedIn	Company page → Posts → Ads tab

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4. SEO Competitive Analysis

What to Check

Metric	Tool
Domain Authority	Ahrefs, Moz
Organic traffic	Semrush, Similarweb
Top keywords	Ahrefs, Semrush
Backlink profile	Ahrefs
Content gaps	Ahrefs Content Gap

Content Analysis

Question	Insight
What ranks #1?	Their strongest content
What's getting traffic?	Proven topics
What's declining?	Opportunities for you
Backlinks from where?	Outreach targets

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5. Positioning Analysis

Messaging Teardown

Element	Capture
Tagline	Their core promise
Value props	Key differentiators
Target audience	Who they speak to
Proof points	How they back claims
Pricing position	Premium? Budget? Value?

Positioning Map

                Premium
                   |
    [Competitor A] |  [Competitor B]
                   |
Low Feature ------+------ High Feature
                   |
    [Your opportunity?]
                   |
                Budget

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6. SWOT Competitor Template

Strengths (What they do well)

Category	Notes
Brand
Product
Content
Traffic
Community

Weaknesses (Where they fail)

Category	Notes
UX issues
Content gaps
Slow support
Missing features
Poor mobile

Opportunities (Your openings)

Type	Opportunity
Underserved segment
Unaddressed pain points
Better pricing model
Superior content
Platform they ignore

Threats (Their advantages)

Type	Threat
Bigger budget
Strong brand
First mover
Better product
More resources

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7. Competitive Teardown Template

Quick Report Format

# Competitor: [Name]

## Overview
- Website: 
- Founded:
- Size/Funding:

## Positioning
- Tagline:
- Target audience:
- Key differentiator:

## Website Analysis
- Strengths:
- Weaknesses:
- UX score:

## Marketing Channels
- Primary:
- Secondary:
- Ad spend estimate:

## Content Strategy
- Blog frequency:
- Top performing topics:
- Social engagement:

## Key Takeaways
- What they do better than us:
- What we do better:
- Opportunities to exploit:

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8. Action Framework

After Teardown, Ask

Question	Action
What are they doing that we should copy?	Add to roadmap
What are they doing wrong?	Avoid or exploit
What are they missing?	Create differentiator
What's working for their audience?	Test similar
Where are they vulnerable?	Attack strategy

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Remember: Study competitors to be informed, not to copy. Your best strategy comes from understanding the landscape then zigging where they zag.