evp

name	evp
description	Early Value Proposition (EVP) generator for B2B operators. Uses the Eugene Schwartz awareness model (unaware, problem-aware, solution-aware, product-aware, most-aware) to produce a sharp, 22-word EVP for each awareness tier — plus a structured 3-tier EVP brief documenting the audience, pain, EVP, and proof per tier. EVPs follow the JMC shape: "For <ICP> in <pain> we're the <one team> that does <specific outcome> without <obvious tradeoff>." Loaded for cold email openers, hero copy, pricing pages, and sales-call openings. Triggers on: "write an EVP", "value proposition", "elevator pitch", "positioning statement", "hero copy", "EVP brief", "what's our angle", "messaging by awareness level".
allowed-tools	["Read","Write","Grep"]

EVP — Early Value Proposition Generator

A Claude Code skill that generates Early Value Propositions (EVPs) — the one sentence that answers: "For in , we're the that does without ."

Uses the Eugene Schwartz awareness model to produce a different EVP for each tier of your audience — because the line that lands on a solution-aware prospect won't land on someone unaware they have the problem.

Quick reference

Slash	What it does
/evp	Interactive — build an EVP for a specific awareness tier
/evp craft <tier>	Generate 3 EVP variants for one awareness tier
/evp brief	Build a structured 3-tier brief (Schwartz tiers 2/3/4)

The framework

The EVP shape

For <ICP segment>, in <PSP pain>,
we're the <one team> that does <specific outcome>
without <obvious tradeoff>.