cmj-hub

Cold email & outreach craft for B2B teams. Write signal-anchored openers (90-word constraint, binary CTA), design 3-touch follow-up sequences (Day 3 case study, Day 7 different angle, Day 14 binary close), run 30-point audits across infrastructure / targeting…

Deterministic spam-trigger scanner for cold email drafts. Scans subject + body against a 200-word spam-trigger lexicon, validates link/image ratios, checks for ALL-CAPS / emoji / clickbait / fake-Re patterns, and returns a 0-100 deliverability-risk score with…

Adaptive router for the cold-email skill pack. Detects the operator's current state (brand-config present? SOUL.md present? infrastructure ready? PSP defined? EVP locked? first campaign run?) and picks the next-best step. Loaded by the main cold-email skill…

Score a cold-email prospect list 0-100 across dedup, role-fit (vs brand-config.icp), signal freshness, email-validity heuristics, exclusion-criteria match, and company-stage match. Returns the score, list of rows to remove, and a fix recommendation. Loaded by…

First-run interactive setup for the cold-email skill pack. Walks the operator through brand-config.json (ICP, PSP, EVP, tone, infrastructure) and SOUL.md (voice fingerprints, banned phrases, stories you lean on) in ~10 minutes. Refuses to let the operator…

Classify replies to cold email into 4 categories — buy-signal, positive, neutral, not-interested — using deterministic features (intent keywords, time-to-reply, length, question count, calendar/asset asks). Routes each reply per…

Operational cadence playbook for the cold-email program. Defines what happens on Monday (PSP signals + list refresh), Wednesday (sequence ship + reply triage), Friday (reply scoring + adjust). Surfaces this week's queue, drift signals, and the metric review…

30-point audit of a B2B outbound program across four dimensions — infrastructure (8 points), targeting (8 points), messaging (8 points), and operations (6 points). Produces a 0-100 score, the top 3 levers, and a 90-day remediation order. Loaded by the main…

B2B pricing as a surgical discipline. Diagnose willingness-to-pay distribution across PSPs, engineer value-metric alignment, design three-tier contrast sets with decoy effect, build reference-frame stacks (inertia / opportunity cost / replacement cost /…

30-point audit of a B2B pricing program across four dimensions — diagnostic data (8 points), reference frames + copy (8 points), tier architecture (8 points), and operating practice (6 points). Produces a 0-100 score, the top 3 levers, and a 90-day…

Design the three-tier contrast-set architecture — decoy / target / anchor. Applies asymmetric dominance (Ariely) so the decoy makes the target obviously better, the anchor sets the high reference frame, and ~75% of buyers land on the target tier. Loaded by…

The three-surface pricing diagnostic — willingness-to-pay distribution, value-metric alignment, and packaging-vs-pricing diagnosis. Loaded by the main pricing skill when the operator asks "should I raise prices", "where am I leaving money on the table", or…

Adaptive router for the pricing skill pack. Detects the operator's current state (brand-config present? SOUL.md present? current tiers documented? WTP discovery done? PSP defined? value-metric chosen? reference anchor set? pocket-price waterfall built?…

First-run interactive setup for the pricing skill pack. Walks the operator through brand-config.json (current tiers, ICP, value metric, infrastructure) and the pricing section of SOUL.md (voice + stance on pricing + stories you cite) in ~10 minutes. Refuses…

Build and analyze the pocket-price waterfall — every step where margin leaks between list price and final pocket. Backed by a deterministic Python script that takes line-item discount data and produces the per-customer + cohort waterfall + leak ranking.…

The quarterly pricing review cadence — the operating practice that prevents pricing drift. Produces a quarterly review agenda, the data pull list (close-rate, discount-rate, pocket-price waterfall, tier-landing distribution, WTP refresh status), and the…

Early Value Proposition (EVP) generator for B2B operators. Uses the Eugene Schwartz awareness model (unaware, problem-aware, solution-aware, product-aware, most-aware) to produce a sharp, 22-word EVP for each awareness tier — plus a structured 3-tier EVP…

Adaptive router for the EVP skill pack. Detects state (brand-config? SOUL? primary EVP locked per tier? competitors named? proofs reservoir?) and picks the next-best step. Loaded by the main evp skill on bare invocation.

First-run interactive setup for the EVP skill pack. Walks the operator through brand-config.json (awareness tier, outcomes-I-will-claim, proofs reservoir, competitors) and SOUL.md (tier-by-tier voice, won't-claim list, boundaries) in ~10 minutes. Refuses to…

Build a structured 3-tier EVP brief — Tier 2 (problem-aware), Tier 3 (solution-aware), Tier 4 (product-aware) — side-by-side with audience, pain, EVP variants, and proof per tier. Becomes the single source of truth your hero, ads, cold email, and pricing-page…

Generate 3 EVP variants for a single Schwartz awareness tier. Each variant follows the 22-word shape and explores a different emphasis (outcome / tradeoff / ICP). Loaded by the main evp skill when the user wants to craft EVPs for a specific tier.

Adaptive router for the founder-brand skill pack. Detects state (brand-config? SOUL? pillars filled? cadence set? recent posts logged?) and picks the next-best step. Loaded by the main founder-brand skill on bare invocation.

First-run interactive setup for the founder-brand skill pack. Walks the operator through brand-config.json (audience, 4-pillar topic pools, cadence, drive-to URLs) and SOUL.md (voice fingerprints, phrases-I-refuse, stories reservoir, won't-write boundaries)…

Founder-led social system for B2B founders building a compounding personal brand. Generates LinkedIn-native posts following the Pillar / Proof / Process / Person framework (4 content pillars rotated weekly), plans a 12- week content engine, critiques drafts…

Generate a single LinkedIn-native post for a founder, on a specific pillar (Pillar / Proof / Process / Person) and using one of the 5 hook archetypes. Self-checks against the JMC voice rubric and banned-patterns list before delivering. Loaded by the main…

LinkedIn-native post construction — format for skim (1-sentence opener, single-line body, bulleted receipt, no engagement bait), generate 5 hook variants across the 5 hook archetypes (contrarian, specific receipt, confession, pattern observation, question…

Adaptive router for the PSP skill pack. Detects state (brand-config? SOUL.md? primary PSP drafted? secondary PSPs? vocabulary refreshed?) and picks the next-best step. Loaded by the main psp skill on bare invocation. Inspired by the coldoutboundskills kickoff…

First-run interactive setup for the PSP skill pack. Walks the operator through brand-config.json (ICP precision, exclusion criteria, signal sources) and SOUL.md (buyer vocabulary, stories, the 11am-Tuesday moment) in ~15 minutes. Refuses to let the operator…

Pain Signal Profile (PSP) builder for B2B operators. Translates public, recent, verifiable signals (job posts, funding rounds, leadership changes, product launches, pricing changes, hiring patterns) into the felt operational pain that drives buying decisions…

Step-by-step construction of a Pain Signal Profile for a specific ICP segment. Walks operator through the 5 components (signal, pain, timing, role, vocabulary), validates each, and produces a structured PSP doc. Loaded by the main psp skill when the user…

Surface 5-10 public, recent, verifiable signals worth hunting for a given ICP segment. Catalogs signal types (hiring, funding, leadership, product, pivot, content) and proposes operational sources + cadence to track each. Loaded by the main psp skill when the…