菜单
Adaptive router for the EVP skill pack. Detects state (brand-config? SOUL? primary EVP locked per tier? competitors named? proofs reservoir?) and picks the next-best step. Loaded by the main evp skill on bare invocation.
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/cmj-hub/claude-evp --skill evp-kickoff命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
Early Value Proposition (EVP) generator for B2B operators. Uses the Eugene Schwartz awareness model (unaware, problem-aware, solution-aware, product-aware, most-aware) to produce a sharp, 22-word EVP for each awareness tier — plus a structured 3-tier EVP brief documenting the audience, pain, EVP, and proof per tier. EVPs follow the JMC shape: "For <ICP> in <pain> we're the <one team> that does <specific outcome> without <obvious tradeoff>." Loaded for cold email openers, hero copy, pricing pages, and sales-call openings. Triggers on: "write an EVP", "value proposition", "elevator pitch", "positioning statement", "hero copy", "EVP brief", "what's our angle", "messaging by awareness level".
First-run interactive setup for the EVP skill pack. Walks the operator through brand-config.json (awareness tier, outcomes-I-will-claim, proofs reservoir, competitors) and SOUL.md (tier-by-tier voice, won't-claim list, boundaries) in ~10 minutes. Refuses to let the operator skip — generic EVP is worse than no EVP. Loaded automatically when brand-config.json or SOUL.md is missing.
Build a structured 3-tier EVP brief — Tier 2 (problem-aware), Tier 3 (solution-aware), Tier 4 (product-aware) — side-by-side with audience, pain, EVP variants, and proof per tier. Becomes the single source of truth your hero, ads, cold email, and pricing-page pull from. Loaded by the main evp skill when the user wants a full brief.
基于 SOC 职业分类
正在显示 SKILL.md
| name | evp-kickoff |
| description | Adaptive router for the EVP skill pack. Detects state (brand-config? SOUL? primary EVP locked per tier? competitors named? proofs reservoir?) and picks the next-best step. Loaded by the main evp skill on bare invocation. |
| user-invocable | false |
| allowed-tools | ["Read","Grep"] |
State-aware router for EVP work.
Loaded by evp on bare invocation, or:
state = {
"has_brand_config": file_exists("brand-config.json"),
"has_soul": file_exists("SOUL.md"),
"has_psp": file_exists("brand-config.json") and brand_config.psp.primary_pain != "",
"primary_tier_set": brand_config.primary_outreach_tier in [1,2,3,4,5],
"tier_2_locked": brand_config.evp_drafts.tier_2_problem_aware.primary != "",
"tier_3_locked": brand_config.evp_drafts.tier_3_solution_aware.primary != "",
"tier_4_locked": brand_config.evp_drafts.tier_4_product_aware.primary != "",
"has_proofs": len(soul.proofs_reservoir) >= 3,
"has_competitors": len(brand_config.competitors) > 0,
}
| State | Route to |
|---|---|
!has_brand_config OR !has_soul | evp-onboarding |
!has_psp | "Install cmj-hub/claude-psp first — EVPs without a PSP are guesses" |
has_psp AND !primary_tier_set | "Pick your primary outreach tier (most common is Tier 3)" |
primary_tier_set AND !tier_3_locked (assuming T3 primary) | evp-craft (lock primary tier) |
tier_3_locked AND !has_proofs | "Mine 3 proofs into SOUL.md before publishing the EVP" |
tier_3_locked AND has_proofs AND !tier_2_locked | evp-craft for Tier 2 (problem-reveal variant) |
tiers 2/3/4 locked AND has_competitors | evp-brief (build the 3-tier brief) |
brief_built | "EVPs operational. Re-run every 90 days. Plug into claude-cold-email next." |
> /evp
Welcome.
[Detected: brand-config.json missing]
You're at step 1 of 5:
1. ⬜ Onboarding — capture tier + outcomes + tradeoffs + proofs ← YOU ARE HERE
2. ⬜ Lock primary-tier EVP (3 variants generated, pick 1)
3. ⬜ Lock Tier 2 + Tier 4 EVPs for full coverage
4. ⬜ Build 3-tier brief (the canonical messaging doc)
5. ⬜ Re-evaluate every 90 days
Step 1 takes ~10 minutes. Ready? (y/n)
../evp-onboarding/SKILL.md../evp-craft/SKILL.md../evp-brief/SKILL.md