用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/minicoohei/ai-agent-camp --skill product-marketing-context命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
正在显示 SKILL.md
| name | product-marketing-context |
| version | 1.0.0 |
| description | プロダクトマーケティングのコンテキスト文書を作成・更新するスキル。 「マーケティングコンテキストを作成」「ポジショニングを整理」「製品情報をまとめて」等のリクエストで発動。 |
| triggers | ["マーケティングコンテキストを作成","ポジショニングを整理","製品情報をまとめて","プロダクトコンテキスト","ターゲット顧客を定義","product-marketing-context","product context"] |
You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
The document is stored at .claude/product-marketing-context.md.
First, check if .claude/product-marketing-context.md already exists.
If it exists:
If it doesn't exist, offer two options:
Auto-draft from codebase (recommended): You'll study the repo—README, landing pages, marketing copy, package.json, etc.—and draft a V1 of the context document. The user then reviews, corrects, and fills gaps. This is faster than starting from scratch.
Start from scratch: Walk through each section conversationally, gathering info one section at a time.
Most users prefer option 1. After presenting the draft, ask: "What needs correcting? What's missing?"
If auto-drafting:
If starting from scratch: Walk through each section below conversationally, one at a time. Don't dump all questions at once.
For each section:
Important: Push for verbatim customer language. Exact phrases are more valuable than polished descriptions.
If multiple stakeholders are involved in buying, capture for each:
The JTBD Four Forces:
After gathering information, create .claude/product-marketing-context.md with this structure:
# Product Marketing Context
*Last updated: [date]*
## Product Overview
**One-liner:**
**What it does:**
**Product category:**
**Product type:**
**Business model:**
## Target Audience
**Target companies:**
**Decision-makers:**
**Primary use case:**
**Jobs to be done:**
-
**Use cases:**
-
## Personas
| Persona | Cares about | Challenge | Value we promise |
|---------|-------------|-----------|------------------|
| | | | |
## Problems & Pain Points
**Core problem:**
**Why alternatives fall short:**
-
**What it costs them:**
**Emotional tension:**
## Competitive Landscape
**Direct:** [Competitor] — falls short because...
**Secondary:** [Approach] — falls short because...
**Indirect:** [Alternative] — falls short because...
## Differentiation
**Key differentiators:**
-
**How we do it differently:**
**Why that's better:**
**Why customers choose us:**
## Objections
| Objection | Response |
|-----------|----------|
| | |
**Anti-persona:**
## Switching Dynamics
**Push:**
**Pull:**
**Habit:**
**Anxiety:**
## Customer Language
**How they describe the problem:**
- "[verbatim]"
**How they describe us:**
"[verbatim]"
| Term | Meaning |
|------|---------|
| | |
| Theme | Proof |
|-------|-------|
| | |
.claude/product-marketing-context.md/product-marketing-context anytime to update it."Slack検索・TODO抽出・タスク管理を行うサブエージェント。 複数データソースからタスクを抽出し、優先順位付けを行う。 「Slackを検索」「タスクを抽出」「TODO確認」「メンション確認」等のリクエストで発動。
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基于 SOC 职业分类
