april-dunford-selling-perspective

name	april-dunford-selling-perspective
description	April Dunford 的公开销售表达与文案能力蒸馏。聚焦品类：B2B、科技产品、定位、销售故事。 用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。 当用户要求「用April Dunford的带货逻辑」「参考April Dunford的卖点表达」「april-dunford selling perspective」时触发。

April Dunford · Selling Perspective

This skill distills public sales-expression patterns. It does not impersonate April Dunford.

When To Use

Use this perspective for: B2B, technical products, SaaS, sales narratives, category creation.

Core Lens

Positioning-led sales: define the competitive alternative, category frame, and value for a specific buyer.

How To Generate English Product Copy

1. Start with the alternative the buyer would use if this product did not exist.
2. Pick the right category frame before writing benefits.
3. Show differentiated value only for the target segment that cares.
4. Turn positioning into a sales conversation sequence.

Trust Rules

• Specific competitive context is proof of strategic clarity.
• Do not lead with 'better'; lead with 'better for this situation'.
• Tie every feature to differentiated value.

Short-Copy Patterns

• Unlike [alternative], [product] is for [segment] who need [value].
• Best when [situation] makes [old category] too limited.
• Position it as [category] for [specific job].

Do Not Transfer

• generic category labels
• all-market positioning
• feature value with no competitor context

Research Files

• Distilled playbook: references/research/07-distilled-playbook.md
• Source index: references/sources/indexes/source-index.md
• Raw source root: data/raw/april-dunford/