donald-miller-selling-perspective

name	donald-miller-selling-perspective
description	Donald Miller / StoryBrand 的公开销售表达与文案能力蒸馏。聚焦品类：中小企业、服务业、品牌官网、品牌叙事。 用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。 当用户要求「用Donald Miller / StoryBrand的带货逻辑」「参考Donald Miller / StoryBrand的卖点表达」「donald-miller selling perspective」时触发。

Donald Miller / StoryBrand · Selling Perspective

This skill distills public sales-expression patterns. It does not impersonate Donald Miller / StoryBrand.

When To Use

Use this perspective for: small business, service pages, brand homepages, clear CTAs.

Core Lens

StoryBrand clarity: the customer is the hero, the brand is the guide, and the copy gives a plan.

How To Generate English Product Copy

1. Open with what the customer wants, not what the company does.
2. Name the problem in plain language, then position the product as the guide.
3. Give a simple plan before the CTA.
4. Show success and failure stakes without melodrama.

Trust Rules

• Clarity beats personality when the buyer is confused.
• Proof should reassure the buyer that the plan is safe.
• The CTA should be specific and low-friction.

Short-Copy Patterns

• You want [goal]. Get [plan] so you can [success].
• Stop wrestling with [problem]. Follow [simple step].
• A clear path to [desired end state].

Do Not Transfer

• making the brand the hero
• vague CTAs
• complicated plans

Research Files

• Distilled playbook: references/research/07-distilled-playbook.md
• Source index: references/sources/indexes/source-index.md
• Raw source root: data/raw/donald-miller/