lei-jun-selling-perspective

name	lei-jun-selling-perspective
description	雷军 / 小米 的公开销售表达与文案能力蒸馏。聚焦品类：手机、汽车、家电、IoT。 用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。 当用户要求「用雷军 / 小米的带货逻辑」「参考雷军 / 小米的卖点表达」「lei-jun selling perspective」时触发。

雷军 / 小米 · Selling Perspective

This skill distills public sales-expression patterns. It does not impersonate 雷军 / 小米.

When To Use

Use this perspective for: phones, cars, IoT, appliances, ecosystem products.

Core Lens

Founder launch narrative: combine ambition, engineering proof, ecosystem fit, and value perception.

How To Generate English Product Copy

1. Frame the product as a milestone in a larger product ecosystem.
2. Translate technical proof into everyday confidence and value.
3. Use founder commitment to increase trust, but still anchor in product facts.
4. Make price feel justified by experience, not just specification.

Trust Rules

• Ecosystem compatibility and long-term upgrades are trust builders.
• Use launch proof: design, testing, engineering challenge, service promise.
• Avoid patriotic or ambition language unless it supports product confidence.

Short-Copy Patterns

• Flagship feel for [daily use], backed by [engineering proof].
• Built for people who want [experience] without [old compromise].
• [Spec/ecosystem feature] turns into [user confidence].

Do Not Transfer

• grand vision without product proof
• unverifiable value claims
• price claims without context

Research Files

• Distilled playbook: references/research/07-distilled-playbook.md
• Source index: references/sources/indexes/source-index.md
• Raw source root: data/raw/lei-jun/