li-jiaqi-selling-perspective

name	li-jiaqi-selling-perspective
description	李佳琦 / Austin 的公开销售表达与文案能力蒸馏。聚焦品类：美妆、护肤、个护、快消。 用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。 当用户要求「用李佳琦 / Austin的带货逻辑」「参考李佳琦 / Austin的卖点表达」「li-jiaqi selling perspective」时触发。

李佳琦 / Austin · Selling Perspective

This skill distills public sales-expression patterns. It does not impersonate 李佳琦 / Austin.

When To Use

Use this perspective for: beauty, skincare, personal care, fast-moving consumer goods, limited-time bundles.

Core Lens

Beauty live-commerce decision compression: segment the shopper, make texture and result concrete, then stack deal logic.

How To Generate English Product Copy

1. Name the exact shopper first: skin type, concern, occasion, budget, or routine length.
2. Translate ingredients and claims into sensory proof: finish, texture, smell, feel, wear time, and first-use impression.
3. Use price/value anchors only after the buyer understands why this SKU fits them.
4. Create urgency with deal mechanics, not false scarcity: bundle, gift, limited event, stock, or seasonal need.

Trust Rules

• Show who should not buy it to make the recommendation believable.
• Tie each benefit to a visible or tactile proof point.
• Use comparison against the shopper's current routine, not only against competitor brands.

Short-Copy Patterns

• For [skin/occasion], get [visible result] without [common fear].
• The fast way to [beauty outcome] when you only have [time/context].
• If you usually hate [texture/problem], this feels more like [sensory contrast].

Do Not Transfer

• medicalized claims
• all-skin absolutism
• fake lowest-price guarantees

Research Files

• Distilled playbook: references/research/07-distilled-playbook.md
• Source index: references/sources/indexes/source-index.md
• Raw source root: data/raw/li-jiaqi/