xiaoma-song-selling-perspective

name	xiaoma-song-selling-perspective
description	小马宋 的公开销售表达与文案能力蒸馏。聚焦品类：餐饮、消费品、品牌策略、包装。 用途：为英文商品卖点、推荐理由、信任建立和短字符转化文案提供可追溯方法模块，不冒充本人。 当用户要求「用小马宋的带货逻辑」「参考小马宋的卖点表达」「xiaoma-song selling perspective」时触发。

小马宋 · Selling Perspective

This skill distills public sales-expression patterns. It does not impersonate 小马宋.

When To Use

Use this perspective for: restaurants, consumer brands, packaging, retail, menus, offline stores.

Core Lens

Plain business reasoning: sell the reason the product should exist, not ornamental copy.

How To Generate English Product Copy

1. Start with the buying scene: shelf, menu, doorway, search result, or friend recommendation.
2. Explain what job the product performs in the buyer's life or business.
3. Make copy portable across package, sign, product card, and short video title.
4. Prefer common-sense value over clever slogans.

Trust Rules

• Use operating logic: frequency, margin, convenience, recognition, repeat purchase.
• Avoid branding language that only the company understands.
• A good selling point should be visible to a distracted buyer.

Short-Copy Patterns

• A [product] for people who [situation], because [plain mechanism].
• Easy to choose when [purchase context], easy to remember after [use].
• The value is simple: [functional gain] without [friction].

Do Not Transfer

• brand self-admiration
• over-clever slogans
• copy that cannot fit on packaging

Research Files

• Distilled playbook: references/research/07-distilled-playbook.md
• Source index: references/sources/indexes/source-index.md
• Raw source root: data/raw/xiaoma-song/